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1、MarketingPlanforMEIZUMX—SpecifictoZhuHaiUniversitiesClassinformation:ThetenthclassinFridayWordcount:487724CataloguePreface2ExecutiveSummary3Currentmarketsituation3Strengths，Weaknesses，Opportunities，andThreatsAnalysis7MarketingResearch10ObjectivesandIssues17Mar
2、ketingstrategy18ActionPrograms20Control21Conclusion21AppendixAppx2224PrefaceAtpresent,fromthereportChinaMobileCommunicationResearchReportin2010overseasbrandcellphonesheld75.7%oftheshareofmarket.MostofthemareIPhone,Nokia,MOTO,Samsung,andSonyEricsson.Wecanknowth
3、attheshareofmarketofdomesticcellphonewaslessthan30%fromthisphenomenon.Themarketingofdomesticcellphoneswereinabigtrouble.Nowadays,manydomesticbrandshavegrownup,butmostofthemareinpoorquality.Asthetimegoingby,manypeopleconsiderthedomesticbrandscellphonesare“cheap
4、copy”.Asaconsequence,peopledon’twanttochoosecellphonesmadeindomestic.Itishightimewetakesomeactionstochangethisphenomenon,andestablishabrandbelongingtoourowncountry.Itissaidthatthetenofmostfamousdomesticcellphonesin2010areLenovo,OPPO,HTC,MEIZUandsoon.Wecanseeth
5、atMEIZUwasonthefourthplace.OurmarketplanisaimingtomarkettheMEIZUMXwhichwillgopubliconthe1stofJanuary,2012.Weareconvincedthatthesellinghighquantityofdomesticcellphoneswillincreasealotaslongasweholdthecrackofundergraduates’marketshare.Accordingtosomeinformationf
6、romtheinternet,ourgroupfinedthattheundergraduateswillthemainforceinthedomesticmarket.Fromthequestionnaireswedidseveraldays,wefoundthatmostundergraduatesarenotfamiliarwiththebrandMEIZU,especiallythestudentswhocomefromotherprovinces.Afteraseriesofresearch,wedeci
7、detomakeamarketplantomarkettheMEIZUMX.Fourstrategiesareexpectedtoconduct:productstrategy,pricestrategy,marketingcommunicationstrategyandservicestrategy.Weareconvincedthatwecanachieveourgoalaslongasweconductthesestrategiesproperly.Beforelong,MEIZUwillbecomeoneo
8、fthemostpopularcellphonebrandsinuniversities,sodoesinthedomesticmarket.24ExecutiveSummaryMEIZUTechnologyCo.,Ltd.isaChineseelectronicsmanufacturer.MEIZU,literallymeaning"thecaptivat
