comscore-社交时代必须了解的事情 (1)

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1、It’sasocIalWorldTop10Need-to-KnowsAboutSocialNetworkingandWhereIt’sHeadedIntroductionWiththewidespreadadoptionoftheInternetaroundtheworldcametheriseofsocialnetworkingasaglobalphenomenon.InMarch2007,socialNetworkingasacategoryhadaglobalaudienceoflessthan500millionusers,representingjust56percento

2、ftheworld’sonlinepopulation.Inthosedays,asthomasFriedmanputit,“‘twitter’wasasound,the‘cloud’wasinthesky,‘4G’wasthenameofaparkingspace...and‘skype’formostpeoplewasatypo.”*Emailreignedsupremeasthekingofcommunicationchannelsonline,andtheword‘friend’wasjustbeginningitsmetamorphosisfromtherigiduni-d

3、imensionalnounitwastotheubiquitous,transformativeverbithasbecome.Sincethen,thedigitallandscapehaschangedimmensely.socialnetworks,whichprovideplatformsforonlineuserstoconnect,share,andbuildrelationshipswithothersonline,haveforeveralteredthelivesofindividuals,communitiesandsocietiesallovertheworl

4、d.thegrowthinpopularityofsocialnetworkinghasalsocreatedandengenderednewonlineconsumerbehaviors.thegoalofthisreportistoframethecurrentstateofsocialnetworksthroughthelensofhowusersaroundtheworldhavegrowntousethemovertime.aprimerofsorts,thisreportaddressesquestionssuchas:•Howextensiveisconsumerusa

5、geofsocialnetworkingandhowdoesitvarybycountry?•Whatisthecurrentrateofsocialnetworkingadoptionindifferentpartsoftheworld?•Whichsitesaredrivingthisadoptionindifferentmarkets?•Howaretheseconsumerusagedynamicschangingovertime?•Wheredothesetrendsappeartobeheadedinthefuture?thisreportoffersacomprehen

6、sivesummaryofthecurrentstateofsocialnetworkingactivity,asmeasuredviapassivelyobserveddigitalconsumerbehavior,providingessentialbackgroundresearchandanalysisforanyonetryingtogetahandleonthefar-reachingtopicofsocialnetworkinganditsimplications.*“ThomasFriedmanon‘HowAmericaFellBehind’”.NPR.org.Ret

7、rieved7December2011.http://www.npr.org/2011/09/06/140214150/thomas-friedman-on-how-america-fell-behind2ContentsAfewnotesaboutthedataTOP10NEED-TO-KNOWSABOUTSOCIALNETWORKINGANDWHEREIT’SHEADEDsourcesforthisreport:Alldatainthisreports