资源描述：
《the impact of competition and reputation feedback systems on internet trading》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、THEIMPACTOFCOMPETITIONANDREPUTATIONFEEDBACKSYSTEMSONINTERNETTRADING*GaryEBoltonSmealCollegeofBusiness,PennStateUniversity,USAClaudiaLoebbeckeDepartmentofBusinessAdministrationandMediaManagement,UniversityofCologne,GermanyVisitingProfessor(Fall2007):BentleyCollege,USA*AxelO
2、ckenfelsDepartmentofEconomics,UniversityofCologne,Germany,AbstractManyInternettradingplatformsrelyon'feedbacksystems'toincreasetrustandtrustworthinessandthusgains-from-tradeinanonymoustransactions.Competitioncreatesincentivesthatarguablymayenhanceorcurbtheeffectivenessofth
3、esefeedbacksystems.Weinvestigatehowcompetitionfortradingpartnersorforprice-comparedtotheabsenceofcompetition-influencesthebuyers'trustandthesellers'trustworthinessinaseriesoflaboratoryonlinemarkets.Wefindthatcompetitioninstrangersnetworks(wheremarketencountersareoneshot)mo
4、stfrequentlyenhancestrustandtrustworthinessandalwaysincreasesefficiency.Onereasonisthatreputationfeedbacktrumpspricing.Tradersusuallydonotconductbusinesswithsomeonewhohasabadreputation,notevenifheoffersasubstantialpricediscount.Wealsofindthatreliablereputationfeedbackcanla
5、rgelyreducetheadvantageofpartnersnetworksinpromotingtrustandtrustworthinessifthereissufficientcompetition.Keywords:InternetTrading,FeedbackSystems,Competition,Experiment*BoltongratefullyacknowledgesthesupportoftheNationalScienceFoundation.Ockenfelsgratefullyacknowledgesthe
6、supportoftheDeutscheForschungsgemeinschaft.TwentyEighthInternationalConferenceonInformationSystems,Montreal20071Web-basedInformationSystemsandApplicationsResearchContext,Question,andMethodInternettradingplatformsenabletraderstobreakthroughgeographicalconstraintstotradeinla
7、rgerandmorecompetitivepools(e.g.,Granadosetal.2006;Ockenfelsetal.2006).Theymostlyrepresentstrangersnetworks(oneshot,notrepeated),wheresocialentitiestradeinadifferentmatchforeverytransaction.Forinstance,ResnickandZeckhauser(2002)foundthat89%ofalleBaytradingencountersareones
8、hot.[Incontrasttotradinginstrangersnetworks,socialentitiesinpartnersnetworksdonotchangeov
