政务微博在政府管理运用中的困境及其应对

政务微博在政府管理运用中的困境及其应对

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时间:2019-03-03

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1、AbstractSinceAugust2009,microbloghasbeenacceptedbyChinesenetizens.InDecemberthatyear,thefirstmicroblogaccountongovernmentaffairswasputintooperation.MicroblogisnotonlychangingwaysofcommunicationandsocialcontactofChinesepeoplebutalsohavingbidirectionalinfluencesonChinesepolit

2、ics.Asamanagementmethodfornewtypeofgovernments,microblogaccountsongovernmentaffairshavetheirobviousadvantages.Properuseofmicroblogaccountsongovernmentaffairsingovernmentmanagementtoservethepublicandbuildelectronicgovernmentandservice-orientedgovernmenthaspositiveeffectsonin

3、formatizationmanagementofgovernment.Aftergoingthroughgrowthspurtofquantityin2011and2012,since2013,microblogaccountsongovernmentaffairshaveenteredaperiodofsteadydevelopment.Undergreaterattentionsandregulationsofthestate,microblogaccountsongovernmentaffairsarefunctioningbette

4、r.But,asnewly-emergingpropagationmediaofgovernment,microblogaccountsongovernmentaffairsmusthavesomefactorshinderingtheirhealthydevelopment,resultingintroublesoftheirdevelopmentandusage.Forexample,theimpactscreatedbytraditionalgovernmentmodels,insufficientunderstandingbyrele

5、vantstaffsandimperfectionofrelevantmechanismofmicroblogaccountsongovernmentaffairsleadstoproblemsofcurrentChinesemicroblogaccountsongovernmentaffairssuchasfuzzyboundarieswithtraditionalgovernmentwebsitesintermsoffunctions,imbalancesofdevelopmentindifferentplacesandoffieldso

6、fapplication,lackofbenigninteractionsbetweensubjectiveandobjectivebodiesandshortofstandardmanagementandsupportinsystemandmechanism.TheseproblemsarelimitingtheapplianceofmicroblogaccountsongovernmentaffairsinChina’sgovernmentmanagementandtheirhealthydevelopment.So,underthegu

7、idanceofrelevanttheories,thisessayexploresthedilemmathatChinesemicroblogaccountsongovernmentaffairsarefacingandreasonswhysuchproblemsexist.Meanwhile,thisessaycarriesoutin-depthanalysisonthisissue,becausethiswillhelpinfindingthedevelopmentmethodofmicroblogaccountsongovernmen

8、taffairsandsolutionstoproblems.Besidesreinforcingtheknowledge,waysofapplicationofm

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