基于微博特征的企业微博运行效果-研究——以40巴黎欧莱雅为例

《基于微博特征的企业微博运行效果-研究——以40巴黎欧莱雅为例》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、万方数据AbstractWiththemulti．mediaandtheInternetdeeplyintegrated,thenewmediaadapttothedevelopmentindepthofInteractasthetimesrequire．Intheeraofnewmesa，micro-bloginfluenceandchangepeople’Slifeandsocialinteractionatthesametime，alsosig面ficantlymovethebusinessmode．Micro·blogandotherne

2、wmedia’sinfluenceontheenterpriseoperationisprofoundandcomprehensive．ComparedwiththetraditionalbusinessmodeandtheIntemet，especiallyinconditionsofnewmediarunningcostsrelativelycheapandinformationcommunicationmoresmoothandquick,thustheenterprisemanagementmustpayattentiontokeyare

3、as，asenterprisesimprovingthen-managementsystemandpromotingtheenterpriseshealthydevelopmentimportantway．Micro．blog．astherepresentativeofnewmediainthefieldofIntemet，areattractingmorcandmoreenterprisesregisteredinit，fortestingthewatersbyofficialmicro-blogmarketing，businesspromot

4、ion，customerrelationshipmaintenanceandotheractlvltles·Enterprisemicro．blogrunningstatusandthecorrelationofenterprisemanagementIsmoreandmorebig．theenterprisemicro—blogrunningconditionsaffectsbusinessresultsdircctlv．Therefore，thisstudybasedonthecharacteristicsandoperationproper

5、tiesofmicro-blog，combinedwiththespecificcaseofthe@L’OrealParisfrommicroscopicperspectivetostudyenterprisemicro-blognmningstate．OnthebasisoftherelevantoverviewandreviewofthetheoreticalconceptsrelatedtodomesticaIldinternationalresearch，thisstudythroughin-depthfeaturesandoperati

6、ngcharactel"1‘sticsanalysisattribute@L’OrealParis，theuseofthenumberoffans，forwardingnumb％numberofcomments，micro-blogquantities，frequencyofpublication,Published，publishcontent，indexsamplemicro·blogpropagatmncllaracteristicsandotheraspectsofin—depthrevealitsoperation．Theresults

7、showthatrunsmicro-blog@L·OrealParishasachievedpositiveresultsintermsofbreadth,depth,validity,continuingdegree，operatingresultsintheidentificationofdegrees，associatedegrees，thedegreeofinteraction，thelevelWasnotsignificantdegree．Inbreadth,@L'OrealParismicro-blogpublishrichconte

8、nt，Bscraudienceaccuratepositioning；mdepth,usCrsfrequentlyinteractwit