环境ngo基于微博平台的动员研究——以“绿色和平”为例

《环境ngo基于微博平台的动员研究——以“绿色和平”为例》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、万方数据comprehensiveunderstandingoftheresearchobject．Inthispart，thegeneralinformationof”greenpeace”wasintroduced，mainlyaboutitsorganizationprofiles，theworkingpatternsandtheusageofsocialmedia,highlightingthecommunicationandactioninitiatingsituationonSinaWei

2、bo．Thesecondandthirdpartofthethesisarecasestudies，throughthe“hazegovernance”and”guardianoftheArctic”launchedbythe”GreenPeace”thistwochaptersproceedtoanalyzehowenvironmentalNGOusemicrobloggingtomobilizeenvironmentalprotectionactionsintermsofdiscourse，rhe

3、toric，thepropagationpath，aswellasthestoryframework．Duetothedifferentfeaturesofthesetwocases，the”Greenpeace”microblogginghastakencompletelytwodifferentstrategies————amildstylefortheformeronetoachievethepurposeofpubliceducationandliteracybymeansofasteadil

4、yproceedingmethod，whileforthelatteroneitadoptedaradicalstyleofmobilizationinwhichthepublicpressurehadbeengiventofulldisplaythroughemotionprovokingaswellastheconstructionofthewholestory．Throughtheanalysisandcomparisonofthetwoissues，theauthorfoundthat’’Gr

5、eenpeace”isgoodatmobilizationimplementationbasedonthecharacteristicsoftheactionitselfunderthepremiseofself-protection．Thefourthchapterismainlyontheattributioncomparisonofthetwoactionsfromthreeperspectives．Firstly,theauthorcomparesthedifferentstrategieso

6、fthetwoactionsadoptedbyenvironmentalNGOsintermsofstrategyandstyle，textselection，andthenarrativeflr锄e——choosingmildoraggressivemobilizationstyle，focusingonimageorwordsintextselection，andselectingcompleteorfragmentedstoryframeworkisthemajormobilizationstr

7、ategyofenvironmentalNGOsatthemoment．Inaddition，theauthoralsoinvestigatesthecausesfordifferentstrategiesindifferentactionsintermsofthelegitimacyandappropriatenessofmobilizationbody,microbloggingpropagationpathandtheenvironmentalprotectionactions，outlinin

8、gthefeaturesofenvironmentalNGOmicrobloggingmobilizationundersuchcircumstance．ThefifthpartofthepaperfocusesontheimpactofmicrobloggingonenvironmentalNGOslaunchingactions．MicrobloggingprovidesenvironmentalIV万方数据NGOmobilizingwithspac