1-Gaziano (1988). Review of Media Credibility studies-Attitudes-Public Opinion.pdf

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1、HowCredibleIstheCredibilityCrisis?267ByCecilieGazianoHowCredibleIstheCredibilityCrisis?Four1985surveysdonot,togovern.Decreasedpublictrustalsocantakentogether,indicateleadtodiminishedfreedomofthepressandacrisisinpubliccanthreatentheeconomichealthofsomemedia.confidenceinthemedia.Conflictingresearch

2、findingsshouldbeanalyzedtoidentifyissueswhichareof•Widespreadconcernaboutmediacredi-genuinepublicconcernandtodiscernthosebility,fueledbyagrowingbodyofresearchwhicharenot.Itisalsoimportanttoshowingpublicreservationsabouttheexaminevariationsinopinionamongmedia,ledtofourmajorsurveysofthedifferentseg

3、mentsofthepublica^ameanspublic'sattitudesin1985.Theplethoraofofbettermonitoringfutureattitudinalfindingsfromthesesurveysaddedenor-changes.mouslytounderstandingofthisissue;yet,itThepurposeofthisarticleis,first,toalsofurtherfannedtheflamesofconfusion.provideinsightintothefactorspromptingMediacredib

4、ilityhaslongbeenanthefourorganizationstosponsorsuchinterestofacademicandcommercialresearchand,second,topresentareviewofresearchers,'whilemediaindustryconcernthesubstantivefmdings.Thearticlewillaboutcredibilityasanissueisnotnewfocusonresultswhichareconsistenteither.2amongstudies,aswellasthosewhich

5、areCredibilityisanimportantissuetostudyinconsistent.Comparisonswillbemadebecausepublicinabilitytobelievethenewswithsomeresultsfromrelevantpreviousmediaseverelyhampersthenation'sabilityresearch.toinformthepublic,tomonitorleadersandFactorsLeadingtoSponsorship'E.g..KCCariI.HovluidandWalterWeiss,"TYI

6、KInnuenoeofSourceCredibilityonCommunicstionEfrectiveneu.'PublicThe1985surveysweresponsoredbytheOpinionQuarterly.IS:63S-6SO(I9SI);PercyHTannenbaumandAmericanSocietyofNewspaperEditorsJackM.McLeod,'PublicImagesofMauMediaInititutioni.'inWayneA.Danielson.ed.,PnJJ.DeuischmannMemorial(ASNE),TimesMirror,

7、theGannettCenterPapersmMassCommunicationsResearch.(Cuvannati:ScripptforMediaStudiesandtheLosAngelesHowardResearch.1963).pp.5I-«O-.BruceHWeitleyandWernerJ.Severin."SomeConelatetofMediaCredibUity.'Times.^TheL.A.TimesandA