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1、Chapter:5TheWrittenWordIwritewhenIminspired,andIseetoitthatIminspiredatnineoclockeverymorning(PeterDeVries)Sex,romance,thrills,burlesque,satire,farce...mostenjoyable.Hereiseverythingoneexpectsfromthisauthorbutthricefoldandthreetimesasentertainingasanythingh
2、ehaswrittenbefore.Awonderfultissueofoutrageouscoincidencesandcorrespondences,teasingelevationsofsuspenseanddelayedclimaxes.(reviewsofSmallWorldbyDavidLodge)Thishasnothingtodowithmanagementwriting.Nomanagementreportwillevergetsuchreviews.Themostsignificantpoi
3、ntaboutmanagementwritingisthatitistotallydifferentfromthewritingmostpeopleweretaught−andifyoudonotrecognizeandunderstandthisdifference,thenyourmanagementwritingwillalwaysmissthemark.Sincewritingissovitalapartofyourwork,youcaneasilyrecouptimespentonenhancing
4、yourwritingskillsinthetimethatthiswillsaveinactuallywriting.Thusasmalleffortontheprocessofwritingitselfwillmakeyoufarmoreefficient,andmakewritingapleasureratherthanachore.Thischapterexaminestheobjectivesofmanagementwritingandoutlinesamethodicalapproachwhichw
5、illenableanyonetoproducethereallygreatworksofmanagementliterature.5.1ManagementWritingAsamanager,yourwritinghastwomajorroles:toclarify(forbothwriterandreader)toconveyinformationItisthisdeliberate,dualaimwhichshouldformthefocusforallyourwritingactivity.Writi
6、ngisthepredominantmeansofcommunicationwithinanorganization.Paperisthoughttobethemajorproductofmostprofessionals.Someestimatethatuptothirdofmanagerialwork-timeisengagedinwrittencommunication.Thusitisabsolutelyvitalforyouasamanagertodevelopactivelytheskillofw
7、ritingnotonlybecauseofthetimeinvolvedinwriting,butalsobecauseyourprojectssuccessmaydependuponit.Indeed,sincesomuchofthecommunicationbetweenyouandmoreseniormanagementoccursinwriting,yourwholecareermaydependuponitsquality.Therearemanyusesforpaperwithinanorgan
8、ization.Someareinefficient,butthepowerofpapermustnotbeignoredbecauseofthat.Inrelationtoaproject,documentationprovidesameanstoclarifyandexplainon-goingdevelopment,andtoplanthenextstages.Memorandaareasimp
