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1、摘要目前我国节庆旅游正处于蓬勃发展的黄金时期，国家“十二五”规划中明确提出要发展文化旅游产业，要将保护非物质文化遗产与旅游结合起来。当前，节庆旅游已经超越了节日庆典原本的功能，也与我们平时所常见的旅游形式有些区别，它对于提高经济收入，提升城市形象和知名度，弘扬文化有着积极的影响。近年来各地区的节庆旅游呈现出遍地开花的趋势，节庆旅游也成为南宁市旅游业的重要组成部分。南宁市借助北部湾经济区发展这一重要机遇，加强区域旅游合作，把旅游业培育成为南宁市的战略性支柱产业和人民群众满意的现代服务业。文章在借鉴国内外研究成果的基础上，确定了论文的研究内容，分
2、析了南宁市节庆旅游发展的基本概况和有利条件。运用层次分析法进行定量分析，选取了节庆旅游资源，节庆活动，节庆旅游产品开发策略，促销策略，节庆旅游服务与设施，举办地经济发展水平等影响南宁市节庆旅游发展的重要因素，得出发展南宁市节庆旅游重点应该从产品、资源、基础设施和市场化四个方面着手，挖掘文化内涵，促进节庆旅游产品创新；整合区域旅游资源，优化区域内资源；完善基础设施，改善城市环境；推广节庆旅游，开拓旅游市场，构建节庆旅游品牌，促进南宁市节庆旅游的持续健康发展。关键词：节庆旅游；旅游文化；旅游产品开发；南宁I南宁市节庆旅游发展研究ABSTRATAt
3、present,thefestivaltourisminourcountryisintherapiddevelopmentperiod,thenational"TwelfthFive-YearPlan"clearlyputforwardtothedevelopmentofculturaltourismindustry,totheprotectionofintangibleculturalheritageandtourismtogether.Atpresent,thefestivaltourismhasgonebeyondthefestival
4、originallyfunction,andweusuallycommontourismformsomedifference,itistoimprovetheeconomicincome,enhancethecityimageandvisibility,hasapositiveimpactonpromotingtheculture.Inrecentyears,theareaofthefestivaltourismhasthetrendofblossomeverywhere,festivaltourismhasbecomeanimportant
5、partofthetourismindustryinnanning.Atpresent,withthehelpofNanningcityofBeibuGulfdevelopmentofthisimportantopportunity,strengthenregionalcooperationintourism,todeveloptourismintoastrategicpillarindustryofNanningCity,andthepeoplesatisfiedwiththemodernserviceindustry.Thispapero
6、nthebasisofthedomesticandforeignresearchresults,theresearchcontentsofthethesisaredetermined,andanalysethegeneralsituationofthedevelopmentoffestivaltourisminNanningcityandfavorableconditions,andusingtheanalytichierarchyprocessinquantitativeanalysis,thefestivaltourism,festiva
7、ltourism,festivaltourismproductdevelopmentstrategy,promotionstrategy,importantfestivalstourisminfrastructureandthehosteconomicdevelopmentlevelaffectthedevelopmentoffestivaltourisminNanningcity.ThedevelopmentoffestivaltourisminNanningcityshouldfocusfromproducts,resources,inf
8、rastructureandmarketfouraspects,excavationcultureconnotation,promotethefestivaltou
