7-steps-to-jump-start-your-email-marketing-strategy-final.pdf

《7-steps-to-jump-start-your-email-marketing-strategy-final.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、7StepstoJump-StartYourEmailMarketingStrategyAStep-by-StepGuidetoEmailMarketingforLeadGeneration2⏐7StepstoJump-StartYourEmailMarketingStrategyTableofContentsIntroduction3StepOne:DefineYourObjectives5StepTwo:ManageYourLists9StepThree:CraftCompellingContent

2、andStrategicOffers12StepFour:FollowEmailMarketingBestPractices17StepFive:ChooseaProfessionalEmailServiceProvider21StepSix:MeasureYourResults23StepSeven:MaximizeYourContent25Conclusion27TweetThiseBook!3⏐7StepstoJump-StartYourEmailMarketingStrategyIntroduc

3、tionEmailmarketingisacrucialcomponentofanycomprehensiveB2Bmarketingplan(Seeonnextpage:MarketingSherpachartoneffectivemarketingtacticsfromits2011B2BBenchmarkReport).Whenimplementedcorrectly,astrategicemailmarketinginitiativecanexpandyoursalesconversationt

4、oabroaderaudiencewhilebuildingloyaltywithyourexistingclientbase.Thetrickisknowinghowandwhentocommunicatewithyourcontactssoyouremailmarketingeffortsworkinyourfavor,garneringmoreleadsandopeningmorelinesofcommunicationbetweenyouandyourtargetmarket.WhatYouWi

5、llLearnThiseBooklaysoutthebasicsforstartinganemailmarketingplanthatwillenergizeyourleadgenerationefforts,buildmorebuzzaroundyourbusiness,andstrengthenyourrelationshipswithclientsandprospects.Learnhowto:•Buildandsegmentyourcontactlistforbetterresults•Craf

6、tstrategiccontentandoffersthatincreaseyourresponserates•Choosetherightemailserviceprovider•Measureyouremailmarketingsuccess•LeverageyouremailcontentacrossmultiplemarketingchannelsCompaniesthathaveyettolaunchanemailmarketinginitiativeorwanttokeeptheircurr

7、entemailmarketingeffortsconsistentwillhavethetoolstobeginandmaintainasuccessfulemailmarketingstrategy.TweetThiseBook!4⏐7StepstoJump-StartYourEmailMarketingStrategyWhyEmailNeedstoBePartofYourMarketingMixWhileblogsandsocialmediaarewinninglargerandlargerpor

8、tionsofB2Bmarketingbudgets,emailmarketingremainsanimportantandcost-effectivesolutiontodriveleadgenerationeffortsandbuildlong-lastingrelationshipswithclients.Anexpertlycraftedmarketingemailcaninitiatethesalesconversationwit