Subliminal - How Your Unconscious Mind Rules Your Behavior.pdf

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1、Copyright©2012byLeonardMlodinowAllrightsreserved.PublishedintheUnitedStatesbyPantheonBooks,adivisionofRandomHouse,Inc.,NewYork,andinCanadabyRandomHouseofCanadaLimited,Toronto.PantheonBooksandcolophonareregisteredtrademarksofRandomHouse,Inc.LibraryofCongressCataloging-in-PublicationDataMlodinow,Le

2、onard,[date]Subliminal:howyourunconsciousmindrulesyourbehavior/LeonardMlodinow.p.cm.Includesbibliographicalreferencesandindex.eISBN:978-0-307-90744-81.Subconsciousness.I.Title.BF315.M562012154.2—dc222011048098www.pantheonbooks.comCoverdesignbyPeterMendelsundv3.1ToChristofKoch,K-lab,andallthosewho

3、havededicatedtheircareerstounderstandingthehumanmindContentsCoverTitlePageCopyrightDedicationProloguePARTITHETWO-TIEREDBRAIN1TheNewUnconsciousThehiddenroleofoursubliminalselves…whatitmeanswhenyoudon’tcallyourmother2SensesPlusMindEqualsRealityThetwo-tiersystemofthebrain…howyoucanseesomethingwithou

4、tknowingit3RememberingandForgettingHowthebrainbuildsmemories…whywesometimesrememberwhatneverhappened4TheImportanceofBeingSocialThefundamentalroleofhumansocialcharacter…whyTylenolcanmendabrokenheartPARTIITHESOCIALUNCONSCIOUS5ReadingPeopleHowwecommunicatewithoutspeaking…howtoknowwho’sthebossbywatch

5、inghereyes6JudgingPeoplebyTheirCoversWhatwereadintolooks,voice,andtouch…howtowinvoters,attractadate,orbeguileafemalecowbird7SortingPeopleandThingsWhywecategorizethingsandstereotypepeople…whatLincoln,Gandhi,andCheGuevarahadincommon8In-GroupsandOut-GroupsThedynamicsofusandthem…thesciencebehindLordo

6、ftheFlies9FeelingsThenatureofemotions…whytheprospectoffallinghundredsoffeetontolargebouldershasthesameeffectasaflirtatioussmileandablacksilknightgown10SelfHowouregodefendsitshonor…whyschedulesareoverlyoptimisticandfailedCEOsfeeltheydeservegoldenparachutesAcknowledgmentsNotesIndexAbouttheAuthorOth

7、erBooksbyThisAuthorPrologueThesesubliminalaspectsofeverythingthathappenstousmayseemtoplayverylittlepartinourdailylives.Buttheyarethealmostinvisiblerootsofourconsciousthoughts.—CARLJUNGINJUNE1879,theAmericanphilosophera