王文珂考研英语阅读

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1、王文轲考研英语高分系列www.wwkmaster.blog.sohu.com基础讲义Part11.ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfused,andone'simpressionstendtobeamixtureofskepticismandoptimism.(46)Televisionisoneofthemeansbywhichthesefeelingsarecreatedandcon

2、veyed-andperhapsneverbeforehasitservedtomuchtoconnectdifferentpeoplesandnationsasistherecenteventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoples,theirculturesandnationalidentities.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionscene.(47)InEurope,aselsewheremulti-mediag

3、roupshavebeenincreasinglysuccessfulgroupswhichbringtogethertelevision,radionewspapers,magazinesandpublishinghousesthatworkinrelationtooneanother.OneItalianexamplewouldbetheBerlusconigroupwhileabroadMaxwellandMurdochcometomind.Clearly,onlythebiggestandmostflexibletelevisioncompaniesaregoingtobeablet

4、ocompetecompleteinsucharichandhotly-contestedmarket.(48)ThisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurviveinafactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50%tookalossin1989.Moreover,theintegrationoftheEuropeancommunitywillobligetelevision

5、companiestocooperatemorecloselyintermsofbothproductionanddistribution.(49)Creatinga“Europeanidentity”thatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldcontinentisnoeasytaskanddemandsastrategicchoice-thatofproducingprogramsinEuropeforEurope.Thisentailsreducingour

6、dependenceontheNorthAmericanmarket,whoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown.Inordertoachievetheseobjectives,wemustconcentratemoreonco-productions,theexchangeofnews,documentaryservicesandtraining.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreat

7、ionofaEuropeanbankwillhandlethefinancesnecessaryforproductioncosts.(50)Indealingwithachallengeonsuchascale,itisnoexaggerationtosay“Unitywestand,dividedwefall”-andifIhadtochooseasloganitwouldbe“Unityinourdiv