销售和营销成本模式【外文翻译】

《销售和营销成本模式【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、毕业论文（设计）外文翻译题　　目：　CostofSalesandMarketingModel一、外文原文CostofSalesandMarketingModelBusinessThinkingabouttheCostofSalesandMarketingBusinessthinkingbouttheCostofSalesandMarketingbeginswithadefinitionofscope.whatisincluudedinCOSM?Thefollowingdefinitionsareprovidedtogetyouthin

2、king:Costofsalesandmarketing:Thecostofsalesandmarketingisthecostofresourcesrequiredtosupportsalesandmarketingactivities.Salesandmarketingfunctionsandresourcesmustalsobeviewedwithinthecontextofatotalcustomersuppertlifecyclewhichincludescustomerrelationshipmanagementsales

3、andcustomersupportfunctions.Customerrelationshipmanagement(CRM):CRMistheorganizedmanagementofcustomerrelationshipsincludingprocesses,methodologies,andtechnologiesthatresultinenhancedmarketintelligenceflowinsupportofsalesandmarketingandincreasedcustomersatisfaction.Forma

4、lCRMisrarelyimplementedduringveryearlystagesincompanydevelopment.ItevolvesovertimeandbecomesmoreformalizedassalesandmarketsmaturebutthebusinessthingkingandorientationaboutitmustbetherefromthebeginningBusinessthinkingaboutsalesandmarketingmustfirstbestrategic.Thecompanym

5、ustsompletethreestragicbusinessthingkingsteps:1.Completeamarketassessment.2.Developthevalueproposition.3.Planthesalesandmarketingimplementationstrategy.CompletingtheMarketAssessmentMichaelPorter’sFiveForcesthatshapecompetitionmakeagoodstartingplaceforanymarketassessment

6、.Establishedrivals:apromaryconsiderationwhenthinkingzhoutestablishedrivalisbarrierstoentry.Asuccessfulstartupwillhaveseriouslyconsideredthesebarriertoentrywhendevelopingitsmarketstrategy.Whatwillberequired,intermsofinvestment,tobecompetitiveinanindustrythatalrealyhasest

7、ablishplayer?Tonameafew,brandrecognition,economiesofscale,andeatablisheddistributionchannels.Suppliers:Powerfulsuppliersincludingprovidersoflaborcanshapesalesandmarketingstrategies.Forinstance,theneedtoplugandplaywithmajorhardwaresupplierscanstronglyinfluencesalesandmar

8、ketingstrategiesfortechnologyproducts.Thecostoflabortosupporttheinstalledbaseofproductscaninfluencevaluepropos