Competitive_Strategy_-_Michael_Porter.pdf

《Competitive_Strategy_-_Michael_Porter.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、COMPETITIVEBooksbyMichaelE.PorterTheCompetitiveAdvantageofNations(1990)CompetitiveAdvantage:CreatingandSustainingSuperiorPe$ormance(1985)CasesinCompetitiveStrategy(1982)CompetitionintheOpenEconomy(withR.E.CavesandA.M.Spence)(1980)InterbrandChoice,Strategya

2、ndBilateralMarketPower(1976)COMPETITIVESTRATEGYTechniquesforAnalyzingIndustriesandCompetitorsWithanewIntroductionMichaelE.PorterTHEFREEPRESSTHEFREEPRESSADivisionofSimon&SchusterInc1230AvenueoftheAmericasNewYork,NY10020CopyrightO1980byTheFreePressNewintrodu

3、ctioncopyrightO1998byTheFreePressAllrightsreserved,includingtherightofreproductioninwholeorinpartinanyform.FirstFreePressEdition1980THEFREEPRESSandcolophonaretrademarksofSimon&SchusterInc.ManufacturedintheUnitedStatesofAmerica626160LibraryofCongressCatalog

4、ing-in-PublicationDataPorter,MichaelE.Competitivestrategy:techniquesforanalyzingindustriesandcompetitors:withanewintroduction1MichaelE.Porter.p.cm...Originallypublished:NewYork:FreePress,cI980Includesbibliographicalreferencesandindex.I.Competition.2.Indust

5、rialmanagement.I.Title.HD41.P671998658dc2198-9580CIPISBN0-684-84148-7ContentsIntroductionPrefacexviiIntroduction,1980xxiPARTIGeneralAnalyticalTechniquesCHAPTER1THESTRUCTURALANALYSISOFINDUSTRIES3StructuralDeterminantsoftheIntensityofCompetition5StructuralAn

6、alysisandCompetitiveStrategy29StructuralAnalysisandlndustryDefinition32CHAPTER2GENERICCOMPETITIVESTRATEGIES34ThreeGenericStrategies35StuckintheMiddle41RisksoftheGenericStrategies44CHAPTER3AFRAMEWORKFORCOMPETITORANALYSIS47TheComponentsofCompetitorAnalysis49

7、PuttingtheFourComponentsTogether-TheCompetitorResponseProfile67CompetitorAnalysisandIndustryForecasting71TheNeedforaCompetitorIntelligenceSystem71viCONTENTSCHAPTER4MARKETSIGNALS75TypesofMarketSignals76TheUseofHistoryinIdentifyingSignals86CanAttentiontoMark

8、etSignalsBeaDistraction?87lndustryInstability:TheLikelihoodofCompetitiveWarfare89CompetitiveMoves91Commitment100FocalPoints105ANoteonInformationandSecrecy106CHAPTER6STRATEGYTOWARDBUYERSANDSUPPLIERS108BuyerSel