Free-The-Future-of-a-Radical-Price.pdf

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1、FreeTheFutureofaRadicalPriceChrisAndersonToAnneContentsListofSidebarsPrologue1.TheBirthofFreeWhatIsFree?2.Free101AShortCourseonaMostMisunderstoodWord3.TheHistoryofFreeZero,Lunch,andtheEnemiesofCapitalism4.ThePsychologyofFreeItFeelsGood.TooGood?DigitalFree5.TooCheaptoMatterTheWeb‘sLesson:Wh

2、enSomethingHalvesinPriceEachYear,ZeroIsInevitable6.―InformationWantstobeFreeR><„21;TheHistoryofaPhraseThatDefinedtheDigitalAge7.CompetingwithFreeMicrosoftLearnedHowtoDoItOverDecades,butYahooHadJustMonths8.De-MonetizationGoogleandtheBirthofaTwenty-First-CenturyEconomicModel9.TheNewMediaMode

3、lsFreeMediaIsNothingNew.WhatIsNewIstheExpansionofThatModeltoEverythingElseOnline.10.HowBigistheFreeEconomy?There‘sMoretoItThanJustDollarsandCentsFreeconomicsandtheFreeWorld11.Econ000HowaCentury-oldJokeBecametheLawofDigitalEconomics12.NonmonetaryEconomiesWhereMoneyDoesn‘tRule,WhatDoes?13.Wa

4、steIs(Sometimes)GoodTheBestWaytoExploitAbundanceIstoRelinquishControl14.FreeWorldChinaandBrazilAretheFrontiersofFree.WhatCanWeLearnfromThem?15.ImaginingAbundanceThoughtExperimentsin―Post-Scarcity‖Societies,fromScienceFictiontoReligion16.―YouGetWhatYouPayFor‖AndOtherDoubtsAboutFreeCodaFreei

5、naTimeofEconomicCrisisFreeRulesTheTenPrinciplesofAbundanceThinkingFreemiumTacticsFiftyBusinessModelsBuiltonFreeAcknowledgmentsSearchableTermsAbouttheAuthorOtherBooksbyChrisAndersonCreditsCopyrightLISTOFSIDEBARS<%"„/span>HOWCANAIRTRAVELBEFREE?HOWCANADVRBEFREE?HOWCANEVERYTHINGINASTOREBEFREE?

6、HOWCANACARBEFREE?HOWCANHEALTHCARESOFTWAREBEFREE?HOWCANTRADINGSTOCKSBEFREE?HOWCANANEXCLUSIVECONFERENCEREMAINPRICEYIFIT‘SFREEONLINE?HOWCANDIRECTORYASSISTANCEBEFREE?HOWCANSILVERWAREBEFREE?HOWCANAMUSICCDBEFREE?HOWCANATEXTBOOKBEFREE?WHYDOFREEBIKESTHRIVEINONECITY,BUTNOTANOTHER?HOWCANAUNIVERSITYE

7、DUCATIONBEFREE?HOWCANMILLIONSOFSECONDHANDGOODSBEFREE?PROLOGUEINNOVEMBER2008,theSurvivingmembersoftheoriginalmontypythonteam,stunnedbytheextentofdigitalpiracyoftheirvideos,issuedaverysternannouncementonYouTube:For3yearsyouYouTubershavebeenrippingusoff,takingten