案例分析指南-英文

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1、JCCguidanceforjudgingpresentations2016IMAStudentCaseCompetitionYouhavebeenhiredtoadvisemanagementonitscurrentstatusandpotentialfutureactions.Youaretoprepareareportthataddressesthefollowingissues:1•ThereasonsanOEMusesseveraltiersofsuppliers.Further,considerthecomple

2、xityinherentwithinthissupplychainstructurethatistheresultofthelargenumberofpotentialproductcombinations.Guidance:TheOEMworksdirectlywithfewersupplierstoimproveefficiency.Thefirst-tiersuppliersareresponsibleformanagingquality,cost,anddeliveryoftheircomponents,aswell

3、asthatoftheirsuppliers(thesecond・andthird-tiersuppliers).Therecostsassociatedwithmanagingsuppliersinaleansupplychainthathasmultipletiers・Thesesuppliershavemoredifficultyintegratingbecausetheyhavemultiplecustomers.Therearealsotheissueofmeasuringsupplierqualityatthep

4、lantlevelvscorporatelevelandtransparencyissuesinvolvingtier2andtier3suppliers.LookforthestudentstoalsomentionthattheOEMnegotiateddirectlywiththetireproducer;thusJenny'smanagementhaslittlepowerintherelationshipwiththetireproducer.Alsothatthesupplierofhandiebarsisadi

5、visionwithinthesamecorporation.Theirfirstresponsibilityappearstobetotheir"outside"customers.2.JCCzspositionwithintheexistingsupplychainandthestrengthsandweaknessesofitscurrentproductionprocessflow,someofwhichmayhavebeenexposedthroughitsadoptionofLeanprinciples.Guid

6、ance:Jenny'susesamanufacturingcellconsistingofthefollowingprocesses:•Tubecuttingandassemblytomanufacturetheframe,•Weldcleanup,degrease,andpowercoatpreparation•Powercoating•Forkassembly•Wheel/tireassembly•TireBalancing•HandlebarMounting•Loadingfortransport.Jenny'spr

7、oducesitsproductinthreedifferentframegeometrieswithmanyvariants.•Acustomermaychoosefromthreedifferentframegeometries(Sport,Cruising,andRetro.)•Eachframegeometryhasfourpossibletirechoices,•Eachframegeometryhasthreedifferentwheelsetpossibilities(Chromespoke,castalumi

8、numalloy(silver),castaluminumalloy(black).•Eachchassishasthreedifferenthandlebartypes.Thus,Jenny'scouldproduce108uniquevariantsoftheirbasicrollin