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ID:35605924
大小:1.74 MB
页数:65页
时间:2019-03-31
《阳光果葩品牌推广策划书》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、3目录Contents一、概要Summary............................................................1二、品牌所属公司及品牌介绍BriefIntroductionofCompanyandBrand...........1三、模拟公司介绍Companybriefintroduction...................................2(一)公司介绍CompanyIntroduction.........................................2(二)公司架构以及职能
2、简介CompanyStructure&FunctionIntroduction.......3(三)人力资源管理Humanresourcemanagement..............................4四、营销环境分析MarketingEnvironment.......................................7(一)行业分析IndustryAnalysis..............................................7(二)竞争者分析CompetitorsAnalysis..............
3、..........................9(三)消费者分析ConsumersAnalysis........................................11五、SWOT分析SWOTAnalysis................................................17六、目标市场战略TargetMarketingStrategy...............................21(一)市场细分MarketingSegmentation.................................
4、......21(二)选择目标市场TargetMarketSelection...................................22(三)目标市场定位TargetMarketPositioning.................................23(四)推广目标PromotionTarget..............................................25七、营销组合策略MarketingMixStrategy...................................25(一)营销宗旨TheAi
5、mOfMarketing.........................................25(二)品牌策略BrandStrategy................................................25(三)产品策略ProductStrategy...............................................26(四)定价策略PricingStrategy...............................................30(五)整合营销策略IntegratedMar
6、ketingStrategy..............................32八、宣传策略DisseminateStrategy..........................................35九、现场销售方案On-siteSalesProgrammer.................................43十、财务管理FinancialAllocation..........................................47(一)财务目标FinancialTarget..................
7、............................47(二)财务预算FinancialBudget..............................................4762(三)组织与安排Organize&Arrange........................................49(四)财务报表FinancialForm............................................51(五)销售预算MarketingBudget..........
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