宝马mini汽车宣传模板中简逻辑思维中简逻辑思维逻辑思维中简

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1、StrategicMarketingSuccessMINI2001-BestoftheBest:MINI-MostFun—AutoWeekMagazine2001-CaroftheYear—CarMagazine2002-GrandPrixAward—EuropeanCarMagazine2002-Britain’sBestHotHatch—AutocarMagazine2003-NorthAmericanCaroftheYear—CaroftheYearAwards2003-SportingCaroftheYear—AutoExpres

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3、ollegeGraduateProgramHistoryHeritageValueforMoneyEconomicPersonalityFromMinitoMINIDesignimprovementLetsmotorFunkyIconLeasingHighresalevaluePaymentplansRetailFinancingOptionalextrasFocusonCustomerserviceWebsiteBrandnameDrivingexperienceSafetystandardsLet’sMessWithPerfectio

4、n!EYE-CATCHINGPERFECTLYBALANCEDPOWERPACKEDREFINEDLet’sEvolve!“Andthenthere’sthefactthatit’saMINICooperS,witheverythingthatstandsforintermsofimage,buildquality,desirabilityandstreetcred”.Autocar,Britain’sbesthothatch,May2002ExclusiveAvailableLowHighPricepositioningBrandpos

5、itioningExistingExistingNewNewMarketsProduct/ServicesPumaMINIRallyRacingMovie–ItalianJobGlobalexpansionRevivalofaniconClothingToysAccessoriesUSMarketFinancialServicesCoreValuesAdvertisingPromotionWarrantyLet’sMotor!Let’sGoonTour!It’sLove.PercentageofBMWSalesbyModel(2003)1

6、8%48%15%5%5%9%0%MINI3Series5Series7SeriesZ4X5Z8HistoryinaMINI(ute)RebuildMINIGoGlobalFUTURELet’sRepeatHistory.Let’sstandontheshouldersofgiants.Let’scarryoutlegacies.Let’sshowsomepride.Let’sbetheproductofgoodgenes.Let’sinheritDad’seyesandMom’sbonnet.Let’srememberwhogotushe

7、re.Let’sinspiregenerationstocome.Let’scontinueinthefootstepsofSirAlecIssigonisandJohnCooper.Let’sMOTOR!