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1、UNIQLO2014S/SNewProductLaunchProposal2013-12EventSummerySummery2014SSnewproductlaunchMediaparticipantsareover200Celebritieswillcomeon16JanafternoontakinginterviewandvisitEventObjection1.Anounce2014ssnewproduct&concept2.AnounceUTnewdesign&INESnewdesignEventDay10am-17:3
2、0pmfrom15Janto16JanEventLocation800show@No.800ChangdeRoadJing’anDistrictNo.611LiyangRoadHongkouDistrictLocation1:800showIntroduce:itrunsasasupercreativeindustrialparkintegratingfashionshow,800showcreativeindustryparkaboutsubwayline7Location2:1933Introduce:Withmorethan
3、70yearshistoryandrenovatedin2006,1933isoneofthefamousfashionArtcentersinSH.MediaReceptionWesuggestthatdividedmediainto5groups,20-25mediasineachgroupMeidawillgetacoustiguideandgiftsatreceptionAGPremium系列语音导览系统FlowPlanTheflowplanwillbedesignedbyJapanMediareceptionTheare
4、a:11ProjectsUTINESInterviewLockroomcafeteriaINESAreaINESAreaINESAreaINESAreaINESAreaINESAreaINESAreaJPR&DBFareinchargeofmediainvitingWehave2sectionsinAMand3sectionsinPMThemediawillbedividedintoA,B,C,D,E,5groups.A,B,Darefromotherprovinces,C,EarelocalmediasThemediasinvi
5、tedbyDBFwillstartfrom10am-11:30am,theothersinvitedbyJPRstartfrom13:30pmTheinterviewofcelebritieswillstartfrom4:30pmto5:30pmon16JanThemealsfor2dayswillbearrangedbyXMKTMediaArrangementMediaArrangement1/141/151/161/17A,Bmediacheck-inA,BmediavisitA,B,ChavelunchC,D,Emediav
6、isitD,Emediasuppera,bcheckina,bmediavisita,b,chavelunchc,d,emediavisitd,emediasupperd,emedialeaveDmedialeaveA,Bleavea,bmedialeave15/16JanAMGroupAgatheratlobby09:00GroupAtakebusto800show09:30-09:45GroupAcheckinandgetacoutisguide09:45-10:00GroupAvisit10:00-11:00GroupBga
7、theratlobby10:00-10:15GroupBtakebusto800show10:15-10:30GroupBcheckinandgetacoutisguide10:30-11:30GroupBvisit11:00-11:15GroupAgetbacktohoteltotakerest11:45-12:00GroupA&Bgolunch15/16JanPMGroupCcheckinandgetacoustiguide13:00-13:30GroupCvisit13:30-14:3014:30GroupEcheckin1
8、4:45-15:00GroupEvisit(dotheinterviewon17Jan)16:30-17:30GroupDgetbacktohotel14:30-14:45GroupDgatheratlobbyGroupDtakebusto800s
