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1、高一英语阅读理解训练题AWhenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peo
2、plewhowanttosellyousomethingcompetetocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork,ManyTVstations,newspapers,magazines,radiostationsareprivatelyowned,Thegovernmentdoesnotgivethemmoney
3、.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion,Forsometimeitwasfeltthatadvertisingwasameansof
4、“keepingyournamebeforethepublic”.Andsomepeoplethoughtthatadvertisingwas“truthwelltold”.Nowmoreandmorepeopledescribeitinthisway:Advertisingisthepaid,nonpersonal(非针对某个人的),andusuallypersuasive(有说服力的)descriptionofgoods,servicesandideasbyidentifiedsponsors(明确的出资
5、者)throughvariousmedia.First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertisementswesee,read,andhearoverthevariousmedia,Second,advertisingisnonpersonal.Itisnotfacetofacecommunication.Althoughyoumayfeelthatamessageinacertainadvertisementisaimeddi
6、rectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandogoodtothem.Fourth,thesponsorofthea
7、dvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisacompany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditional(传统的)andnontraditionalmassmedia.Includedinthetraditionalmediaarenewspapers,magazines,radio,televisio
8、n,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards(广告牌).()1.Theexistence(存在)oftheprivatelyownedmassmediadependsfinancially(经济上地)on.A.thegovernmentB.theirowners’familiesC.advertis
