广东出版产业发展思路与对策研究

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1、西南交通大学硕士学位论文广东出版产业发展思路与对策研究姓名：杨基炫申请学位级别：硕士专业：工商管理指导教师：王建琼20090501西南交通大学硕士研究生学位论文第1I页AbstractThroughdecadesofdevelopmentthepublishingindustryinGuangdonghasmaderemarkableprogressintermsofscaleofopermionandtotaloutput，placingitselfamongtheleadingplayersnationwideinoveralldevelopment．Thererem

2、ain，howeveLsomeproblemsthathinderitsfurtherdevelopment，Thisthesisaimstopresentallobjectiveanalysisfortheproblemsthathinderindustry’Sfurtherdevelopment．withalloutlooktodevelopasystemandmechanismfavorableforthescientificdevelopmentofGuangdong’Spublishingindustryandtobuildupabenignpolicyclim

3、ate，and，basedonthepastresearchesandtheoriesinadministrativemanagement，industrialeconomicsetc．，topresentsolutionstoaddresstherelatedissues．Thisthesisconsistsof4chapters．Chapter1istheprefacethatintroducesthebackground，significanceandthecurrentstateoftheresearch．Chapter2elaboratesonthedevelo

4、pmentsituationofthepublishingindustryinGuangdongprovince．ItsummarizesthecharacteristicsofthedevelopmentofGuangdong’Spublishingindustrybyintroducingthe3stagesthereofandthroughthedescriptionofitsdevelopmentscalesbasedonrelevantstatisticsandtheproblemsthathinderindustry’Sfurtherdevelopment，t

5、hemajoronesofwhichare：inadequateadministrativeincentivetoimplementsystemreforms；less—than-rationalintegrationofpublicationresources；aless—-than-·idealenvironmentforthedevelopmentoftheindustry；workpersonnelunqualifiedfornewdevelopment；poorperformanceininnovation；inefficiencyinsidethepublis

6、hingfirms；poorparticipationbythepublishingindustryintheforeigntrade；The嗣mtisticjobcan。tfollowthedevelopment’sstep，etc．Chapter3expoundsontheopportunitiestheindustryisfaced淅thinitsscientificdevelopmentoutlook．Takenintoconsiderationtheimportanceofculture’SroleinOurcountry’Soveralldevelopment

7、，theconsumptionboostingpowerofthepublishingindustry,thepolitical西南交通大学硕士研究生学位论文第1II页environmenttheindustryisfacing，andthesolidfoundationithaslaidandotherfavorablefactors，wecanconcludethatthepublishingindustryofGuangdonghasabroadoutlookfordevelopment．Chapter4presents