基于数量折扣合同的软件产品供应链协调模型研究

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1、Y95：t,SS7学校代褂：10246攀辱：032025066援纵擎硕士学位论文基于数量折扣合同畿软件产品供应链协调模型研究跷专系：壁：管理学懿譬璎辩学雩王程姓名：张韩。。。。。。。‘。。‘●__'。。。。。。。。。。。。‘_‘-●-。‘。‘。。。。‘。。。。。。’‘‘‘。-●。。。。1。。。。。。●●V’^-1。。‘’。。。。。。一指导教师：周瓣剐教授宠痰薅鬻：垫壁受箜基!：垒丑032025066张韩基于数量折扣合同的软件产品供应链协调模型研究AbstraetSoftwaremanufacturertriestorealizeproducts’salestocriticalmassamou

2、ntforthenetworkexternalitycharacteristicofthesoftwareproductsandthenthesaleswillgivepositivefeedbacks．Thenetworkexternalitycharacteristichaspushedthemanufacturercompeteforthenetworkandsystem．Thismakessupplychaincoordinationplaytheimportantroleinthesoftwarechannel．Especiallythesoftwareindustryinposs

3、essionofhigh-techandhi曲plusvaluesisbecomingthemostimportantwaytokeeptheeconomyincreaseinthedevelopedcountries，comparedsharplywithwhichthereisnearlynospecializationresearchinthesoftwareproducts’supplychaincoordinationmodel．Theresearchobjectofthispaperissoftwareproductswhichhavetheeconomiccharacteris

4、ticsofspecialcoststructure，networkexternality,shortdemandlife，ete．Combinedwitllthecommonsupplychaincoordinationmechanisminsoftwarechannel，thispaperstudiesseparatelythecoordinationmechanismsandprofitsallocationmechanismsofgeneralsoftwaresupplychainwitllpricedependentdemandandcustomizedsoftwaresupply

5、chainwithreseller’seffortdependentdemand．Theobjectiveistoprovidedecisionsupportindesigningthecontractswhichareflexibleinleadingtowin-to—winbetweentheupstreamanddownstreamchannelmembers．Indetail，itmainlysolvestwopartsofproblems：1．GeneralsoftwaresupplychaincoordinationwitIlpricedependentdemand．Thispa

6、rtstudiesthesupplychaincoordinationproblemundertheconsiderationofreseller’spricingdecisionbasedonmodelingthecharacteristicsofthegeneralsoftwaremarket．Thepriceelasticityofgeneralsoftwareisbiganddemandisdependentontheprice．UndertheassumptionofdemandcurveisconverseUshapeonconsideringthenetworkexternal

7、ityofthesoftwareproducts，itbuildsthebasicmodelofgeneralsoftwaresupplychaincoordinationwithStakelberggameandcomputereseller’soptimizedpricingdecisionandorderingquantityinthecentralizedsupplychain．Basedoilthe