BCG战略阅读材料

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1、StrategicandNaturalCompetitionStrategiccompetitionleadstotimecompression.Competitiveshiftsasaresultofstrategycantakeplaceinafewshortyears.Thesameevolutionbynaturalcompetitionmightrequiregenerations.Strategiccompetitionisarelativelynewphenomenoninbusiness.

2、Itmaywellhavethesameimpactuponbusinessproductivitythattheindustrialrevolutionhaduponindividualproductivity.Thebasicelementsofstrategiccompetitionare:·Theabilitytounderstandcompetitiveinteractionasacompletedynamicsystemwhichincludestheinteractionofcompetit

3、ors,customers,money,peopleandresources.·Theabilitytousethisunderstandingtopredicttheconsequencesofagiveninterventioninthatsystemandhowthatinterventionwillresultinnewpatternsofstabledynamicequilibrium.·Theavailabilityofuncommittedresourcesthatcanbededicate

4、dtodifferentusesandpurposesinthepresenteventhoughthededicationispermanentandthebenefitswillbedeferred.·Theabilitytopredicttheriskandreturnwithsufficientaccuracyandconfidencetojustifythecommitmentofsuchresources.·Thewillingnesstodeliberatelyacttomakethecom

5、mitment.Thisdescriptionofstrategysoundslikethebasicrequirementsformakinganyordinaryinvestment.Itisthat.Butitisfarmore.Strategyisallencompassinginitscommitment.Strategybydefinitioninvolvesthecommitmentanddedicationofthewholefirm.Failureofanycompetitortorea

6、ctandthendeployandcommithisownresourcesagainstthestrategiccompetitionofanothercompetitorcanresultinacompleteinversionofthecompetitiverelationshipsandamajorshiftintheequilibriumbetweenthem.Thatiswhystrategiccompetitionleadstotimecompression.Naturalcompetit

7、ionhasnoneofthesecharacteristics.Naturalcompetitioniswildlyexpedientinitsmomenttomomentinteraction.However,itisinherentlyextremelyconservativeinitschangeincharacteristicbehavior.Bycontraststrategiccompetitionisdeliberate,carefullyconsideredandtightlyreaso

8、nedinitscommitments,buttheconsequencesmaywellberadicalchangeinarelativelyshorttime.Naturalcompetitionisevolutionary.Strategiccompetitionisrevolutionary.Naturalcompetitionisreallylowriskincrementaltrialanderror.Small