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1、AbstractTitle:AnAnalysisofPragmaticPresuppositioninAutomobileAdvertisingLanguageMajor:ForeignLinguisticsandAppliedLinguisticsName:GuoJiaojieSignature:Supervisor:KangJunyingSignature:AbstractNowadays,withthedevelopmentoftheautomobiletechnology,thecompetitionamongtheco
2、mpaniesbecomesfiercer.Inordertopromotesalesoftheirproducts,producerswillhavetodrawthepotentialconsumers‘attentionbythewayofadvertising.Presuppositionsfrequentlyoccurinadvertisementforitcanconveynecessaryinformationabouttheproductsinahiddenway.Inthisresearch,wearegoin
3、gtostudythepresuppositionsinautomobileadvertisement.Pragmaticpresuppositionsarebestdescribedasarelationbetweenaspeakerandtheappropriatenessofasentenceinacontext(Levinson,1997:177).Duetoitstypicalfunctionthatinformationcanbecommunicatedtoaudienceinanindirectway,pragma
4、ticpresuppositionisfrequentlyusedbyadvertiserswhendesigningautomobileadvertisements.Basedonthepreviousstudiesandpresuppositiontheory,thisresearchaimstostudyhowpresuppositionisusedtoconveythenecessarypositiveinformation,andadvertisetheproductsinahiddenway.100automobil
5、eadvertisementsarecollectedfromChinaDaily,People,andTimesfrom2012to2013.Thisthesisadoptsqualitativeandquantitativeresearchtostudythepresuppositioninautomobileadvertisements.Theauthorusesquantitativeresearchtoinvestigatethefrequencyanddistributionofpragmaticpresupposi
6、tionsinautomobileadvertisement,andusesqualitativeresearchtodescribeanddiscusstheclassificationandfunctionsofeachkindofpresuppositioninadvertisement.Dataanalysisreveals:first,inautomobileadvertisements,thehighestfrequencyofpragmaticpresuppositionsisstatepresupposition
7、,whichaccountsfor31%.Thenbeliefpresuppositionandbehaviorpresuppositionaccountfor23%and20%respectively.Factpresuppositionandexistentialpresuppositiontakeup15%and11%,whichisrelativelylow.Second,pragmaticpresuppositioncanmaketheautomobileadvertisementconcise,i山西师范大学学位论文
8、humorous.Pragmaticpresuppositionhasarelationshipwiththepsychologyoftheconsumers,andithasaleadingandconcealmentfunctioninautomobilea
