中央电大本科高级商务英语阅读试题7月

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1、试卷代号:1360国家开放大学(中央广播电视大学)2015年春季学期"开放本科"期末考试高级商务英语阅读试题2015年7月注意事项一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。Informationfortheexaminees:Th

2、isexaminationconsistsofthreeparts.Theyare:PartOneQuestions1一7.(21points)PartTwoQuestions8-14.(21points)PartThreeQuestions15-20.(18points)PartFourQuestions21-35.(15points)PartFiveQuestions36-40.(10points)PartSixTranslation41.(15points)Thetotalmarksforthisex

3、aminationare100points.Timeallowedforcompletingthisexaminationis90minutes.1425PartOneQuestions1一7.(21points)ReadthefoHowingpassageandthenmatchthestatements(1一7)totbeletter(A,B,CorD).(3pointseach)Inadditiontocategorizingbytypeofoffering,mostproductsintendedf

4、orconsumerusecanbefurthercategorizedbyhowfrequent1yandwheretheyarepurchased.AConvenienceProducts-Theseareproductsthatappealtoaverylargemarketsegment.Theyaregenerallyconsumedregularlyandpurchasedfrequent1y.Examplesinc1udemosthouseholditemssuchasfood,c1eanin

5、gproducts,andpersonalcareproducts.Becauseofthehighpurchasevolume,pricingperitemtendstoberelativelylowandconsumersoftenseelitt1evalueinshoppingaroundsinceadditionaleffortyieldsminimalsavings.Fromthemarketer'sperspectivethelowpriceofconvenienceproductsmeanst

6、hatprofitperunitsoldisverylow.Inordertomakehighprofitsmarketersmustsellinlargevolume.Consequent1y,marketersattempttodistributetheseproductsinmassthroughasmanyretailoutletsaspossible.BShoppingProducts一Theseareproductsconsumerspurchaseandconsumeonalessfreque

7、ntschedulecomparedtoconvenienceproducts..Consumersarewillingtospendmoretimelocatingtheseproductssincetheyarerelativelymoreexpensivethanconvenienceproductsandbecausethesemaypossessadditionalpsychologicalbenefitsforthepurchaser,suchasraisingtheirperceivedsta

8、tuslevelwithintheirsocialgroup.Examplesinc1udemanyc10thingproducts,personalservices,electronicproducts,andhouseholdfurnishings.Becauseconsumersarepurchasinglessfrequentlyandarewillingtoshoptolocatetheseproduc