中国出口信用保险公司的营销策略研究

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1、目录1.导言..............................................................................................................................11.1研究背景及其意义.............................................................................................11.2研究现状综述............................

2、.........................................................................21.3研究内容.............................................................................................................21.4研究方法.............................................................................

3、................................32.相关理论综述..............................................................................................................42.1出口信用保险理论综述.....................................................................................42.1.1出口信用保险的内涵..........

4、.....................................................................42.1.2出口信用保险的主要作用.......................................................................42.2保险营销理论综述.............................................................................................52.2.1保险营销的内涵

5、.......................................................................................52.2.2保险营销的特点.......................................................................................53.中国出口信用保险公司的营销环境分析..................................................................63

6、.1中国出口信用保险公司基本情况.....................................................................63.2中国信保的宏观环境分析.................................................................................63.2.1政治法律环境..................................................................................

7、.........63.2.2出口环境...................................................................................................73.2.3社会文化环境...........................................................................................83.2.4技术环境............................................

8、.......................................................93.3中国信保的微观环境分析.....