公益广告中弱势群体的媒介形象建构--以央视网中国公益广告作品库为例

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1、目录摘要..................................................................................................................................IAbstract............................................................................................................................III绪论........................

2、.........................................................................................................1一、研究背景与意义....................................................................................................1（一）研究背景.........................................................................

3、...............................1（二）研究意义........................................................................................................2二、文献综述................................................................................................................3（一）公益广告的形象研究.....................

4、...............................................................3（二）弱势群体的媒介形象研究............................................................................3（三）公益广告中弱势群体的媒介形象研究........................................................5三、研究方法和创新........................................................

5、............................................8（一）研究方法........................................................................................................8（二）研究创新........................................................................................................9第一章公益广告与弱势群体的媒介形象关系........

6、...................................................11一、公益广告的社会地位..........................................................................................11二、弱势群体的生存现状..........................................................................................12三、公益广告在呈现弱势群体媒介形象上的“代言人”作用...........

7、...................13四、研究设计..............................................................................................................14（一）研究对象..............................................................................