基于客户识别的物流企业市场细分研究

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1、河海大学博士学位论文基于客户识别的物流企业市场细分研究姓名：韩翔申请学位级别：博士专业：技术经济及管理指导教师：张阳20080623AbStraCtLogisticsente叩riseshaVebeendeVelopedr叩idlyinthe、Ⅳorldsincetheywereeme唱edintheindustrialdevelopedcountriesofEuropea11dtheUnitedStates，ThesameistmeinChina．Butmostofthelogisticsenterprises’servicelevelisno

2、thigIl，enterprisesizeisnotlargeaJlde衢ciencyislowinChina．Logisticsente叩riseswamtoellhancemanagementefhciencyinthemidstoffierceintemationalcompetition；theyneedanalyzeandunderstandcustomersmorecare向llyanddeeplythalltheproduction．orientedenterprises；theyneedsegmentationcustomergr

3、oup，identifydifI’erentcustomersandfindvaluablecustomerSinordertousedifrerentservicemodelsinthelightofdifferemtypesofcustomerswiththusgainacompetitiveadvantagebasedonanalysesandunderstallding．Intheabovecontext，thepaperthrou曲combingrelevanttheo巧studiedlogisticsenterprisesmarket

4、segmen诅tionmodelbasedoncustomeridentificationf-romt11eperspectiveofthetheo巧ofmarketing，logisticsente叩risesmanagementperspectiVe趾dlogisticsente叩risecustomersdemandperspectiVe．Firstly，therelatedconceptsweredefinedinthereseaurchofthispaper'includinglogiSticsenterprisesm甜ketsegme

5、ntation，marketsegmentationV耐abIes，logisticsente印risescustomeridentificationa11dcustomervalue．ThenthepapersummarizedarldaIlalyzedtheideaaboutmarketsegmentationresearchandcustomeridentmcationresearch，establishedresearchfr锄epicture．Thepaperproposedlogisticseme印risesmarketsegment

6、ationV撕ablesonthebasisofthea11alysisofmarketsegmentationVariablesgenerallyandtakingthespecialnatureoflogisticsserVicesproductsintoaccouIlt．CuStomeridentification’sse肿emationv撕ableswereproposedonthebasesofdetailedanalysisofthedimensionsofcustomeridentificationas、ⅣeUasitsmeasur

7、emethods，marketse肿entationf．romthethreedimensionsofcustomeridentification，n锄ely’thevaluedimensionofcustomerlif．etimevalue，thevaluedimensionofcustomer1)erceptionandtheavailabilityofcompetitivedimension．OnthebaSisoftheanalysisofaV撕etyofmarketsegmentationideas，methodsandmodels，t

8、hepaperproposedthesuitablebestmarketsegmentationmodeloflogisticsente