南京会展业发展现状分析及对策研究

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1、帮：79U6‘1分类E；：￡五塑：!量密级UDC：—越一——学号东南硕士学

2、吣鸭LZ,I盯大学位论文南京会展业发展现状分析及对策研究研究生姓名：奎埋导师姓名：嫠建虫熬援申请学位级别经渣堂亟±学科专业名称国匾贸曼论文提交日期!!笾生i旦论文答辩【j期!!Q§生县目学位授予单位盘亩去堂学位授予H期2QQ§堡旦旦答辩委员会主席评阅人撼要近年采，蟪蕾我国经济静持续发展、邀出蜀贸易酌迅速增长，会疑蛰已逐步发藤成为一个新兴产妲。但由于会震业区域发展不平缀，邦分地区会展业的产业效应并采盛现出采，现阶段，作为地处长三角区域的南京，其会展业发展与其自身缀济圭彀位并不稻称。随汔，对南

3、索城市会展泣发震酌研究，商勘予避一步发挥该行业具冬的优势秘潜力，舆蠢黧要韵爨论研究价值和现实意义。本文在收集国内外凑关会腰数翡究戏粜秽分柝中图会浸韭现状的蒸确上，遥过数握对比、运翅“产业链”理论积行业分搴斥“SWOT”模型，对露索会展娃发矮现、狡避行了细致的分橱，势缝合南窳实际，提出了发鼹会展业鲍对策。通邋研究，本人认为：南京地区会展娅发展相对落后的原因主甍是区位、产韭、入文等优势发挥不飚，对如长三角经济发展等环境机遇把握不够，展馆空间密隈、审熬缀绞零蘸等劣势突蹬，蕊嵇经济薅佼下降、替代箍的发鼹等环壤威胁。因此，您蒋钵对性地遴过建立彳亍业爨争优势、黪决行业竞争弱势

4、、把攒环境梳遇、避免环境威胁来促避謦京地区会展业的发展。关键词鸯裘会屡业黠繁分攒AbslractInrecentyears，aswel1asthesustainabledevelopmentofeconomyandrapidincreaseofimport＆exporttrade．theindustryofconventionandexhibition(CEI)isbecominganewindustryinChina。Butbecauseoftheunbalanceddevelopmentamongareas，theimpactoftheCgIinsomeare

5、ashasnotappeared，Atpresent，thedevelopmentoftheCEIdoesnotcomforttothestatusofeconomyinNanjing，whichlocatesinYangtseRiverDelta．Therefore，theresearchonthedevelopmentoftheCEiinNanjingwiIIhelpexerttheadvantageandpotentialonthisindustry，whichhasmuchpracticalvaluefortheoryandapplieationresea

6、rch．Onthebaseofthecollectionoftheresearchresulthomeandaboard＆theanalysisoftheCEIinChina。viacontrastivedata，thetheoryof“theIndustryChain”alongwiththemodel“SWOT”，theauthoranalysesthedevelopmentsituationoftheCglofNanjingmeticulously。Moreover，theauthorinitiallyputsforwardthecountermeasure

7、softhedevelopmentoftheCEIofNanjingaccordingtothereality．Throughtheresearch，theauthorreckonsthatthereasonsoftherelativelagofthedevelopmentoftheCEIofNanjingaretheunsatisfiedexertionoftheadvantageonsituation，industriesand1iteraehumanetc．i．e．，notweltgraspingtheenviron疆entalchanceofthedeve

8、lopmentoftheeconomyinYangtseRiverDelta，thelimitationofthespaceofshowingroom，thescatteredorganizationsofexaminingandapproving，thestatusdeclining，andthedevelopmentofthereplacerandsoon．Thus，theauthorsuggeststhatthedevelopmentofthecgtofNanjingshouldbeexertedbysettingupthecompetitiveindust

9、ryadv