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1、各位HIGHER考生：（1）这里所列的答案，目的是“仅供参考”，而非“背诵”。（2）每个人的思维视角不同，所以，答案没有对错之分。只要你自圆其说，就是精彩答案！（3）个别的常用汉语句子我没有翻译成英文，目的是让你测试一下自己是否掌握上课所学内容。（4）考试过后，希望大家可以发邮件给我，把你的考试心得和大致题目发给我，以飨未来考生，非常感谢！YOUREFFORTSWILLBEAMPLYREWARDEDONEDAY!TRACYBEC高级口语分册答案1A。Alotneedstobedonetomaintaincustomerinterestinacompany’sproducts.First,b
2、randimage.Companiesneedtomakeeveryefforttoimprovethecorporatereputationandbrandimage,forthesimplereasonthatcustomerstrustbigbrands.-----Second,product.Weneedtoobtainsuggestionsfromstaffandcustomers,whichcanhelpustoadjusttheproductstosuitthechangingneedsofcustomers.-----Third,priceandpromotion.Wesh
3、ouldevaluateourpricingpolityfromtimetotimetomakesureitremainscompetitive.Andattractivepromotionshavetobedesignedtoattractedcustomers’attention.So,brand,product,priceandpromotionshouldbeconsideredinmaintainingcustomerinterestintheproducts.1BMakingacareerplanisnecessaryinthecourseofcareerdevelopment
4、.Itbringslotsofbenefitstous.First,motivation.Agoodplanactsasaneffectivemotivator.Whenyoulookatyourplan,you’llbemotivatedtoseeitcometrue.Soyou’llhavemorepassionandenergytoworkhardertoachieveyourplan.Ifwehavenoplanonmind,weknowwe’llalwayswasteourtime!----Second,focus.Wehavetofocusonacareerpathifwewa
5、nttoachievehighsuccessincareerdevelopment.Ifwehaveaplan,wearemorelikelytosticktoonecareerpath.Ifwehavenoplan,wemaybelikelytohopbetweendifferentkindsofjobs,andyouknow,frequentjobhoppingbringsnegativeimpactonourcareerdevelopment.So,it’swiseforeverybodytothinkcarefullyabouthiscareerplan,particularlyt
6、hefreshgraduateslikeus!1CProductdiversificationplaysakeyroleinthesuccessofabusiness.First,diversifiedproductsattractmorecustomers.Aseachproductcanonlymeettheneedsofoneparticulargroupofcustomers,havearangeofproductsmeanswehavemoregroupsofcustomers.Second,diversificationmeetstheexpectationforacustom
7、ertochoose.Customersprefertohavemorethanonechoiceofproductssothattheywillbeabletocompareandchoose.Third,customersusuallyassociatediversificationwiththesizeofafirm,thelargerrangeofproductstheyprovide,thestrongerth
