新数字媒介发展分析

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1、复旦大学博士学位论文新数字媒介发展分析姓名：程洁申请学位级别：博士专业：广播电视新闻学指导教师：张骏德20040420任新数字媒介的发展过程中，其双刀陆几乎是不uj避免的。人们在享受着科技进步带求的便捷的同时，也承担着被这些媒介物异化的风险。对此，需要辩证地加以认溅。不管找们研究哪蝌新数字媒介对社会产生的影响，都会·jl导人们列一些现象进行重视或反思。刈些义化冲突的呈现和分析能够帮助人们认识由于新数字媒介的产生和发展所带来的问题，从而为凋整行为和社会规范提供相应的依据。关键词：新数字媒介数字电视短信息媒介管理社会影响分

2、类号：G22lAbstractTheHewdigitalmediainthisdissertationmfertothenewmediafoundOiltheIntemettechnology',ffterthefoundationofthelaIeLThecommoncharacterofthesenewaigitalmediaisthatallofthemcombinemorethanonetechnologyandcanmakecommunicationrealizedinmulti—ways．Newdigita

3、lmediahavetheirownmeaningwhilebehavingasthebroadcasterofmeanings．Someoftheirfimctionshelptocombinethemedia'sabilityofcommunicationandcreatingmeaning．ThismakesthembecomenotonlythecalTierofsocialoAture，butalsotheo协ectofsocialdevelopment．Theyarebecomingthesymbolsof

4、socialcultureconsciousnessandtheformofculture．ThedevelopmentofthemenhancesthedevelopmentofcultumCOntL'nLThetremendous，economicvalueofthemstimulatescontentprovidingorganizationsdeveloprapidly．Themanagingpa!temofthesenewdigitalmediaalsohasacertainimpactonthetradit

5、ionalmediaindustry．Soitisimportantandurgenttogettoknowhowtousethepositiveimpactandavoidthenegativeimpactofthesenewd画talmedia．Studyonthesefieldscarlhelpcontrolthesenewdigitalmediaeffectivelyandprovidevaluableinformationforbettermanagementandgroundworkforfurtherst

6、udy．Thedissertationisdividedinto7chapt,．,'ws．Chapterlisstartedbythecontentionof“thefifthmedium”betweenDigitalBroadcastingandSMS(ShortMessageService)．ThecharactersofthelleWdlgitalmediaaIeillustratedandtherelationshipamongtechnology,marketandthenewdigitalmediaarea

7、nalyzeaBythose，theauthorpointsoutthatwhiletechnologycallguidepeople'Sneeds,ma慨playthevitalroleinpopularizinganddevelopingthenewdigitalmedia．Inchapter2，thecurrentconditionofimmobileterminalslikeDTV(DigitalTelevision)isintroduced．Exceptexplainingtherelevantconcept

8、s,dassifications,standardsandadvantages,theauthoralsoⅡacesthedevelopmentofDTVinothercountries．Amongthem．USAisgivenspecialcon口：nlforthereasonwhyDTVisdevelopingsoslowly