波士顿咨询顾问公司服务模式

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1、波士顿咨询顾问公司服务模式的启示南洋林德年终会议2002年2月1日北京南洋林德投资顾问有限公司AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolinde北京南洋林德投资顾问有限公司GROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50officesworldwideBillion$comp

2、any北京南洋林德投资顾问有限公司HIGHLYINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespectindividualsWorkingasateamThestrategicpe

3、rspectiveExpandingtheArtofpossible4.ServiceDeliverySystemInsightImpactTrust北京南洋林德投资顾问有限公司BELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITYInsightImpactTrustInsightClearunderstandingoftheinnernatureofsomespecificthingImpactPowerofanevent,idea,etc.toproducechangesTrustConfidencein

4、thehonesty,integrity,reliabilityetc.ofanotherpersonandthing北京南洋林德投资顾问有限公司NOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationshipmarketingandclientdevelopmentSelfselectionprocessEvaluationandfeedbac

5、kBillabilityandutilizationmanagementTieroneInvestmentonclientRecruitingandtrainingTosparkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparalleledopportunitiesforprofessionalandpersonalgrowththerebyforgingalifelongbond北京南

6、洋林德投资顾问有限公司NITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowledgemanagementsystemStrategicinstitutionResearchProductionOthersupportfunctionsProfitabilitymanagement北京南洋林德投资顾问有限公司STILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental”problemsBCGHig

7、hcostAdvantageinsolvingmarketorientedcomplexity北京南洋林德投资顾问有限公司WHATSHOULDBEOURSSV?TargetMarketSegmentWhomarewegoingtoserve?Onwhat?Inwhatmanner?ServiceConceptImportantelementsHowshoulditbeperceived?Effortssuggestedintermsof:Servicedesign?Servicedelivery?Marketing?OperationStr

8、ategyMostimportantelements?Investmentfocus?Qualityandc