04 Consumer Market In China

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1、Chapter4Chapter4ConsumerMarketConsumerMarketInChinaInChinaObjectivesObjectivesObjectivesObjectivesòTolearnaboutwhatisconsumptionTolearnaboutwhatisconsumptionlikeinChina;likeinChina;òToexaminethecurrentconsumerToexaminethecurrentconsumermarketinChinamarketinChinaòTohaveanoverviewofthechanges

2、inTohaveanoverviewofthechangesinChineseconsumption;Chineseconsumption;òTograspthemainideaandtheTograspthemainideaandthestructureofthetext;structureofthetext;ObjectivesObjectivesòTomastertheusageofkeyspecialTomastertheusageofkeyspecialterms,wordsandphrasesinthisterms,wordsandphrasesinthischa

3、pter;chapter;òToconductaseriesoflistening,Toconductaseriesoflistening,speaking,reading,writingandspeaking,reading,writingandtranslatingactivitiesconcernedwithtranslatingactivitiesconcernedwiththethemeofthechapter.thethemeofthechapter.IntroductionIntroductionIntroductionIntroductionBBecauseo

4、fthebiggestpopulation,theecauseofthebiggestpopulation,therapiddevelopingeconomyandtherapiddevelopingeconomyandtheincreasingdemandofpeople,Chinahasincreasingdemandofpeople,Chinahasthegreatestandthemostpotentialthegreatestandthemostpotentialconsumermarketintheworld.Producersconsumermarketinth

5、eworld.Producersallroundtheworldwanttoenterintotheallroundtheworldwanttoenterintothemarketandhavesomeshares,somarketandhavesomeshares,sonowadayspeoplearereallydazzledbythenowadayspeoplearereallydazzledbythegreatvarietyofgoodsinthemarket.greatvarietyofgoodsinthemarket.参考译文参考译文中国有着全球最大的、最具潜力的

6、消费市场，因为中国人口众多，经济增长迅速，人们的需求也在不断地增加。各国的生产商都希望能挤进这个庞大的市场并占据一定的市场份额，所以现在市场上的商品可真是多得让人眼花缭乱了！MainpointsofthetextMainpointsofthetextMainpointsofthetextMainpointsofthetext1.1.thechangeinthestatusofconsumersthechangeinthestatusofconsumers2.2.thegovernmentseriousattitudethegovernmentseriousattitudeto

7、wardsmarketingtowardsmarketing3.3.theChineseconsumerstheChineseconsumers’’sroleinthesroleintheprocessofchangeprocessofchange4.4.arevivedopportunityforselfarevivedopportunityforself--expressionoftheconsumersexpressionoftheconsumers5.5.consumersconsumers’’