国际商务英语串讲

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1、InternationalBusinessEnglishLesson1InternationalBusinessBusinessKnowledge:ThemajordifferencesbetweeninternationalbusinessanddomesticbusinessA.DifferencesinlegalsystemsB.DifferencesincurrenciesC.DifferencesinculturalbackgroundD.DifferentinnaturalandeconomicconditionsThemajortypesofinterna

2、tionalbusinessA.Tradea.Commoditytradeb.ServicetradeB.Investmenta.Foreigndirectinvestmentb.PortfolioinvestmentC.Othertypesa.Licensingandfranchisingb.Managementcontractandcontractmanufacturingc.TurnkeyprojectandBOTTradeTerms:1.Customsarea关税区:2.Conversion货币兑换3.Visibletrade有形贸易:Theformofcomm

3、oditytrade,i.e.exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother.(includingcashtransaction-bymeansofmoneyandmarket,andcountertrade)4.Invisibletrade无形贸易:Theformoftransportation,communication,banking,insurance,consulting,informationetc.iscalledinvi

4、sibletradeorserviceindustries.5.FDI外国直接投资:Foreigndirectinvestments.Returnsthroughcontrollingtheenterprisesorassetsinvestedinahostcountry./P.256.Onecountryacquiresassetsinaforeigncountryforthepurposeofcontrollingandmanagingthem.6.Portfolioinvestment证券投资:Purchasesofforeignfinancialassetsfo

5、rapurposeotherthancontrolling.7.Stocks股票:Capitalstocksorbonds.8.Bonds债券:Thepapersissuedbyagovernmentorafirmwithpromisetopaybackthemoneylentorinvestedtogetherwithinterest.9.Maturity（票据等）到期10.Certificateofdeposit大额存单11.Licensing许可经营:Inlicensing,afirmleasestherighttouseitsintellectualproper

6、tytoafirminanothercountry.Theychooselicensingbecausetheydonothavetomakecashpaymentstostatbusiness,andcansimplyreceiveincomeintheformofroyalty.12.Franchising特许经营:Underfranchising,franchiseeisallowedtooperateinthenameofanother,franchiserwhoprovidestheformerwithtrademarks,brandnames,logosan

7、doperatingtechniquesforroyalty.13.TradeMark商标14.Patent专利15.Royalty专利（许可）使用费，版税16.Copyright版权17.Licenser许可方18.Licensee被许可方19.Franchiser特许方:Afirmwhoprovidesthefranchiseewithtrademarks,brandnames,logosandoperatingtechniquesforroyalty.20.Franchisee被特许方:Afirmisallowedtooperate