设计新贵承载飞利浦复兴美梦

设计新贵承载飞利浦复兴美梦

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时间:2019-06-14

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1、WhenSeanCarney,thenewChiefDesignOfficeratRoyalPhilipsElectronics,walksintoaboardroomwithotherC-suiteexecutives,helikestoofferwhathecallsa"sanitycheck."Hedefinesthisasplunkingdownanaward-winningobjectsuchasasetofcushy,blood-redheadphones,say,orasleek-look

2、ingnecklacehidingasensorthatdetectswhenanelderlypatienthasfallenandalertscaregivers."First,youstartthesemeetingswithendlessPowerPointpresentationsandExcelfiles.SothenI'lldragoutaproductandsay,'thisiswhywe'rehere;thisiswhat'sdrivingsales,'"saysCarney,whoi

3、sbasedintheNetherlands.    Carney,49,hasasoft,evenvoiceand,asidefromneatlycroppedsalt-and-pepperhairandafewcrow'sfeetaroundhiseyes,ababyface.ThisisthemanwiththeconsiderabletaskofbringingPhilips(PHG),Europe'slargestelectronicsmaker,backtolife.Philipsgrewi

4、ntoaglobaldesignpowerhouseduringthe1990sand2000s,becomingoneofthemostcovetedplacesforyoungcreativestowork.Overthedecades,thefirmhasmadeeverythingfromflatscreentelevisionstolightbulbstolife-savinghealthequipment.In2011,Philipscelebratedarecord-breakingnum

5、berofinternationaldesignawards.Thankstotheelegant,streamlinedaestheticsofitsproducts,inthemostrarifieddesigncircles,PhilipsrankswiththelikesofApple(AAPL)andBMW.    Itsbusinesshasn'tfaredsowell,however.Theslow-downinEuropehasdisproportionatelyhurtthecompa

6、ny.Itslightingandhealthcaredivisionshavestruggledasglobalconstructionslowedandconsumersandgovernmentsalikecutbackonspending.Thefirmswungtoafourth-quarterloss,postinganetlossof160millioneuros($211million)afteraprofitof465millioneuros($615million)ayearearl

7、ier.Near-termprospectshavebeenanythingbutbright,withanalystsfromBankofAmerica(BAC),Citi(C)andJPMorgan(JPM)allissuingstarkwarningsinthepastweeks."Wearecautiousabout2012,giventheuncertaintyintheglobaleconomy,andEuropeinparticular,"chiefexecutiveFransvanHou

8、tensaidinastatementwhenthecompanyissueditslastearningsreport.Now,Carneyfindshimselfwithoneoftheworld'smostcoveteddesignroles—andperhapsoneofitsmostchallenging.    Hisrisehasbeennotablyquick.He'sonlybeenatPhilipssinceMarcho

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