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1、苏州大学硕士学位论文基于软竞争力视角的民营企业社会责任问题研究姓名：邪超申请学位级别：硕士专业：企业管理导教师：魏文斌20091101PerspectivebasedonsoftcompetitiveprivatecorporatesocialresponsibilityResearchAbstractPerspectivebasedonsoftcompetitiveprivatecorporatesocialresponsibilityResearchAbstractSofttheconceptofcompetitivenessofcount
2、riesfromJosephNye'ssoftpowerscience,isnowwidelyconsideredtomaintainthesustainabledevelopmentofenterprises,thebiggestsourceofmotivationEverlasting.Withregardtothestudyofcorporatesocialresponsibilityalongtime,andwiththeriseoftheconsumermovementflourished,sofarthetheoreticalcir
3、clesandbusinesscirclesathomeandabroadisstillahotspot.Lackofprivatecorporatesocialresponsibilityhasbecomeaseriousfact.Althoughwesparenoeffortfromthebusiness,government,consumers,suppliers,media,non-governmentalorganizations,stakeholders,enhancetheprivatepointofviewtoexplorewa
4、ysofcorporatesocialresponsibility,buttheactualsituationdoesnotabigdifference.Inthispaper,thesocialresponsibilityofenterprisecompetitiveness,thesoftpointofview,putforwardperspectivebasedonsoftcompetitiveassessmentofprivatecorporatesocialresponsibilityindicators,combinedwithla
5、ckofprivatecorporatesocialresponsibilityperformanceandthereasonsforandsummarizedthesocialresponsibilityofprivateenterprisestoenhancethespecificmeasures,respectively,toestablishtherightcoiporatevalues,fostergoodcorporatemanagers,stakeholdersintheimplementationofthestrategyset
6、upspecializedagenciesandCSRinchargeofCSR,CSRtostrengtheneducationandtraining,buildingleaming-orientedcorporateculture.CombinationofSanlumilkpowderincidentanalysis,thispaperconsidersthatthemereincreaseofprivatecorporatesocialresponsibilitytofindwaysofimprovingthesituationofpr
7、ivatecorporatesocialresponsibilityisnotenough,coiporatesocialresponsibilitywithintherightideasandastrongimplementationandmonitoringofnormsisthetoppriority.Keywords:privatecorporatesocialresponsibilitysoftcompetitivenessWrittenby:XingChaoSupervisedby:WeiWenbin苏州大学学位论文独创性声明及使用
8、授权声明学位论文独创性声明本人郑重声明：所提交的学位论文是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外,.本论文不含其
