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1、桂林红色旅游发展策略研究西南财经大学硕士学位论文桂林红色旅游发展策略研究姓名：吴笛霜申请学位级别：硕士专业：旅游管理导教师：叶红20081101桂林红色旅游发展策略研究比较突出，威胁大于机遇的情形，应釆取ST分散型战略，即发挥优势，.克服劣势，将威胁转化为优势，具体策略包括：挖掘资源内涵，完善产品结构，展开积极整体营销；加快薄弱区域的服务体系建设；加快专业人才的培养；积极促进当地居民参与，构建良好氛围等。桂林红色旅游发展策略研究关键词：红色旅游桂林SWOT分析发展策略AbstractAsanewtourismactivityandanewtypeoftouristproduct,r
2、edtourworkedupintheearly1990s.RedtourhasgreatChinesecharacteristic,foritisbasedonthememorableplacesandsymbolicbuildingsformedinthetimeofwarledbyCPC,soredtourbearstheweightofrevolutionaryhistoryandmovingdeeds.Therefore,developingredtournotonlybenefitsforeducatinglotsofcadresandmasses,especially
3、teenagersinpatriotismandethos,butbenefitsfortransformingtheadvantagesofrevolutionarycultureintoeconomyadvantagesandpromotingtheeconomydevelopmentofoldrevolutionarybaseareasandregionsinhabitedbyethnicgroups.Aseconomyandsocietydevelopandpoliticsaffects,redtourwillbeverypopularanddevelopintoanews
4、tage.GuilinislocatedinthenorthofGuangxi.ItistheplacewheresomeimportantthingssuchasHsiangWarhappenedinthetimeoftheLongMarchoftheRedArmyandistheculturecenterofwaragainstJapan.Becauseourcountryadvocatedrapiddevelopmentofredtour,itisgreatsignificanttoresearchhowtomakeuseoftheadvantagesofGuilinland
5、scapeculturecityandhistoricalculturecityandbuildredtourbrand.Thethesismakesaprimaryprobeontherelatedtheoriesofredtour,sumsupthedefinitionsandfunctionsandfeaturesofredtour,explainsthedefinitionsandbasictypesofredtourresources,simplysummarizestherelatedresearchbackgroundsandcurrentsituationsatho
6、meandabroadandanalyzestheresearchpurposesandsignificances.Inaddition,theessayprobesthedevelopmentofredtourinGuilinonthebasisofabove-mentionedresearch.Firstly,itanalyzestheresourcesandconditionsofdevelopingredtourinGuilinincludingnaturalcondition,geographiccondition，resourcescondition，marketcon
7、ditionandsocialeconomycondition.Secondly,byadoptingSWOTanalysis,itanalyzesdeeplythestrength,weakness,opportunityandthreatofthecurrentredtourinGuilin.Lastly,basedontheSWOTanalysis,theessaybringsuptheviewthatSTstrategyshouldTheResearchonD
