VI设计中的版式研究

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1、学年论文学生姓名郑照龙学号220704035院(系)传媒学院专业广告学题目论VI设计中的版式研究指导教师徐珊2011年11月摘要：就像一个人的性格一样，企业需要留给人们一个唤起记忆形象，企业一旦拥有了个性鲜明的形象，就像拥有了一个钩子，牢牢地挂在了顾客的脑子里。因此，我们需要一个眼罩，抑或王家卫的眼镜,又抑或葛优的光头。虽然一个企业形象的建立，远比一个人的特别装束复杂得多，但是道理是相同的。企业需要把自己的经营理念，自己的伟大设想，浓缩提炼成一个词或一句话，然后再使用一些简单的视觉性的元素表达这个意思，以达到传播企业经营理念、建立企业知名度、塑造企业形象的目的

2、。关键词：性格，企业形象，视觉，元素淮阴师范学院学年论文Abstract:Likeaperson'scharacter,businessesneedtoevokethememoryimageofalefttothepeople,companiesoncetheimagehasadistinctpersonality,likehavingahookhanginginthecustomerfirmlyinmind.Therefore,weneedablindfold,orWongKar-wai'sglasses,baldOrGe.Althoughtheestabl

3、ishmentofacorporateimage,especiallyoutfitthanapersonismuchmorecomplex,buttruthisthesame.Enterprisesneedtotheirbusinessphilosophy,theirowngreatideas,concentratedextractintoawordorphrase,thenusesomesimpleelementsofvisualexpressionthatmeans,toachievethecommunicationofbusinessideas,thee

4、stablishmentofcorporatereputation,corporateimageshapingpurposes.朗读显示对应的拉丁字符的拼音 字典-查看字典详细内容©2010商务工具译者工具包关于Google翻译博客隐私权政策帮助Keywords:Personality,corporateimage,visual,element-14-淮阴师范学院学年论文目录引言·····································································2一:Vi概述················

5、················································5(1):VI定义································································5(2):VI设计的主要内容······················································5(3):VI设计的一般原则与方法················································6二:版式设计概述····················

6、·······································7(1):版面设计······························································7(2):优秀的版式设计的评价标准··············································7(3):在设计过程中特别需要把握以下3个特征··································7三:VI(视觉识别系统)手册内容——(VI设计中的版式设计研究)··················8-

7、14-淮阴师范学院学年论文(1):视觉基本要素设计······················································8（1）企业标志····························································8（2）企业标准字··························································8（3）企业标准色···························································9

8、（4）辅助图形············