《市场趋势预测》PPT课件

《《市场趋势预测》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、broughttoyouby2008MarketingTrendsPredictionsSpottingthetrendsofinfluencers210Techinfluencer&theirtrendsforecastfor2008.Forecastscategorizedinto“in”,“out”and“yettocome”*..Tagcloudonallforecaststopresentwhatwillbe“In”for2008.Step1Step2Step32008TRENDSTrendsSpotting“I

2、nfluencersFocusGroup”note:thiscategorizationisbasedonourownanalysis*3What’sIn?BlueIsTheNewGreen…TargetingBehavior1MARIANSALZMANhttp://news.sky.com/skynews..What’sOut?DemographicsTheWorldisLocalCooptConsumptionBlueistheNewGreenTransparencyOutwittingDiseaseInstantGratif

3、ication2008TRENDS4What’sIn?Specialist+ContactsWhat’sOut?CreatingTVadsAllDigitalEarnedAttention10TrendsinDigitalAds2GILESRHYSJONEShttp://interactivemarketingtre..TVDirectorsCreating“experiences”“digital”asUSPBuyingAttention2008TRENDS5What’sIn?ScalableEmergingMediaWhat’

4、sOut?StructUserGenContentGames2.0:AsnycGamesTV30’’SpotsUnstructuredUGC2008ConsumerInternetPrediction3JEREMYLIEWhttp://lsvp.wordpress.com2008TRENDS6What’sIn?RiseofN-11What’sOut?SocialNetworkingHandmadeTheShapeOfThingsToComehttp://www.guardian.co.uk4JAMESHARKINP2P*Shari

5、ng/LendingRevMigrationtoChinaSocialReputationMgmt2008TRENDS7What’sIn?MoreRadioheadD2CWhat’sOut?KINDLE=WebBrowserGoogleintoSetTopBox“Daily”–NewspapersThefuturepromisesloss,revenge,surprise..5http://www.businessweek.com/..JONFINEYettoComeCellphoneasMediaMicrosoftMediaof

6、ferings2008TRENDS8What’sIn?PremiumInstant(Kindle)What’sOut?Eco–Icon(Fashion/Design)ExperiencesBasic8ImportantConsumerTrendsfor2008..6http://www.trendwatching.com..TRENDWATCHINGYettoComeMobileWorldWideEco–UglyProductsMobileAccess,Products,NetworkSellitYourselfMakeit

7、YourselfGlobalWorld/CrowdSocialMedia,Android,OpenSource2008TRENDS9What’sIn?CustomizedVirtualWorldWhat’sOut?AdEffectiveness1-1MarketingSecondLifeOnlineAdvertisingContinuesToEvolve&Mature.7http://www.adotas.com/2007..DILIPDASILVAClicksLocalAdPlatformsMakeitYourselfVid

8、eo:OverlayAdSemanticTools=MarketingTools2008TRENDS10What’sIn?ProvingGreennessWhat’sOut?Out–OfHomeAdsContextualAdsMarketersS