企业命名规则及中外企业命名对比研究-管理论文

《企业命名规则及中外企业命名对比研究-管理论文》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、企业命名规则及中外企业命名对比研究-管理论文企业命名规则及中外企业命名对比研究 盛田昭夫《SONY的故事》，书香门第网②郑成思《知识产权法论》，法律出版社,1997年.③郑成思《知识产权法论》，法律出版社,1997年.④尹佳涛《中国文化概论》，新世界出版社2004年5月⑤盛田昭夫《SONY的故事》，书香门第网⑥方光罗《企业文化概论》，东北财经大学出版社2002年10月⑦《小戴礼记•礼运》，广东文化网⑧《苟子•解蔽》，广东文化网参考书目[1]郑成思《知识产权法论》，法律出版社,1997年.[2]尹佳涛《中国文化概论》，新世界出版社2004年5月[3]方光罗《企业文化概论》，东北财经大学

2、出版社2002年10月[4]亨廷顿、哈里森《文化的重要作用-价值观如何影响人类进步》[5]张仁德《企业文化概论》，南开大学出版社   [6]罗长海 林坚《企业文化要义》，清华大学出版社Contentssummary:Abusinessenterpriseatthesquareonehaveafootholdonthemarketistoteeoffownbusinessenterprisename,thissinceisbusinessenterpriseandconsumethecommunityofthefirst-timecontact,istheimportantfactor

3、thatthebusinessenterprisecandevelophealthilyagain,thisisacceptedthebusinessenterpriseandthebusinessenterpriseproductstoassignnametojustdochoicebecausethenameofthebusinessenterpriseandthebusinessenterpriseproductmakeschoiceofpurchasetotheconsumeristohavethedirectinfluenceof,someconsumersarenotto

4、knowtheproductofthebusinessenterprisefirst.Soeachbusinessenterpriseexecutivesurmisesoneself’sbusinessenterprisetoassignnametocontinuouslyintheprocessofestablishthenamethatthefrontofthebusinessenterpriseexpectandthenwilldesignthebusinessenterprisewithmeticulouscare,evenhaveofbusinessenterpriseex

5、ecutiveprimeallyandthedevelopmentbusinessenterprise,adjustingownbusinessenterprisetoassignnameto,thusmakingthenameofthebusinessenterpriseandthebusinessenterpriseproductcanbetterorientationmarket,theseareallbecausetheexecutiveofthebusinessenterpriseknowsthatthebusinessenterpriseassignnametoprofo

6、undlyinthecompetitionriseoffunction.Havethebusinessenterprisenamethattheheightgeneralizesthedintandstrongattraction,stimulatetothepublic'ssenseofvisiontowaittheeveryonetofaceandwouldproducewithmentalstateinfluence.Thebusinessenterprisenamehastheimportantinfluencetowardssettingupthegoodimageofbu

7、sinessenterprise.Thebusinessenterprisenamereallysigns,nationaldifferentfromdifferentagehavecolorinthedissimilarity,itwiththepoliticalsystem,economicsystem,thoughtofanationcultureofdevelopmenthaveverytollgatedepartment.Thistexttrie