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1、Unit10Things:TheThrow-awaySocietybyAlvinToffler“Barbie,”atwelve-inchplasticteen-ager,isthebestknownandbest-sellingdollinhistory.Sinceitsintroductionin1959,theBarbiedollpopulationoftheworldhasgrownto12,000,000—morethanthehumanpopulationofLosAngelesorLondonorParis.Lit
2、tlegirlsadoreBarbiebecausesheishighlyrealisticandeminentlydress-upable.Mattel,Inc.,makerofBarbie,alsosellsacompletewardrobeforher,includingclothesforordinarydaytimewear,clothesforformalpartywear,clothesforswimmingandskiing.十二英寸高的塑料小人“芭比”曾是历史上最著名最畅销的洋娃娃，自从1959年问世以来，全
3、世界的芭比娃娃的数量增长到1200,0000人—比洛杉矶，伦敦和巴黎任何一个城市的人口还要多。小女孩热衷芭比娃娃是因为他很像真的而且可以任意更换衣服，作为芭比娃娃的生产厂家，Mattel公司还出售芭比的整体衣柜，包括日常便装，正式晚装，泳装和滑雪衫。RecentlyMattelannouncedanewimprovedBarbiedoll.Thenewversionhasaslimmerfigure,“real”eyelashesandatwist-andturnwaistthatmakeshermorehumanoidtha
4、never.Moreover,Mattelannouncedthat,forthefirsttime,anyyoungladywishingtopurchaseanewBarbiewouldreceiveatrade-inallowanceforheroldone.最近Mattel公司推出一款更高级的芭比娃娃，这个新产品身材更苗条，有仿真睫毛，又可以扭转弯曲的腰肢，所有这些特点使其更加人性化。此外，M公司还首次宣布，任何一个购买芭比娃娃的女士都可以获得旧芭比娃娃的折价优惠。WhatMatteldidnotannouncewas
5、thatbytradinginherolddollforatechnologicallyimprovedmodes,thelittlegirloftoday,citizenoftomorrow’ssuper-industrialworld,wouldlearnafundamentallessonaboutthenewsociety:thatman’srelationshipswiththingsareincreasinglytemporary.M公司所没有宣布的是，通过折旧芭比娃娃来销售新款芭比娃娃，今天的小女孩，明天工业化社
6、会的公民就会得出这样一个对社会的基本认识：人类和物品的关系越来越短暂。Theoceanofman-madephysicalobjectsthatsurroundsusissetwithinalargeroceanofnaturalobjects.Butincreasingly,itisthetechnologicallyproducedenvironmentthatmattersfortheindividual.Thetextureofplasticorconcrete,theiridescentglistenofanauto
7、mobileunderastreetlight,thestaggeringvisionofacityscapeseenfromthewindowofajet—thesearetheintimaterealitiesofhisexistence.Man-madethingsenterintoandcolorhisconsciousness.Theirnumberisexpandingwithexplosiveforce,bothabsolutelyandrelativetothenaturalenvironment.Thiswi
8、llbeevenmoretrueinsuper-industrialsocietythanitistoday.我们周围人造物品的海洋外围还有更广阔的自燃物品的海洋。但是这个技术制造的环境逐渐影响着人类。塑料或混凝土结构，街灯下霓虹闪烁的汽车，从飞机窗口俯瞰到的缓慢移动的城市—
