《紫金之巅》PPT课件

《《紫金之巅》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、PresentationCoreCompetence&ValueInnovationByGroup8:紫金之巅石光雷丹TeamMembers窦伟信息管理与信息系统石光信息管理与信息系统张鹤信息管理与信息系统何治龙信息管理与信息系统屠蔚蓝工业工程郑坦工业工程李悦工业工程陈晓玲电子商务雷丹文科班BriefIntroductionTheCoreCompetenceoftheCorporationWrittenby:C.K.PrahaladandGaryHamelValueInnovation:TheStrategicLogicofHighGrowthWrittenby:W.ChanKima

2、ndReneeMauborgneGTE&NECWhyisthedramaticchangebetweenGTE&NEC?WhatisCoreCompetence?HowtoidentifyCoreCompetence?WhatisCore/EndProducts?What’sthedifferenceofSBU&CoreCompetence?Howtodevelopstrategicarchitecture?TheLogicGTE&NECGTE:1980:telecommunicationindustryVarietyofproducts1988:Telephoneoperating

3、companyOthersclosedordivestedNEC:1980:smallcomputerbusinesscompany1988:WorldleaderintelecommunicationandcomputerWhyisthedramaticchangebetweenGTE&NEC?C&CCommitteeCoreCompetenceCoreProductEndProductStrategicarchitectureResourcesMyriadstrategicalliancesComputingCommunicationComponentsSemiconductor

4、sMobileMainframePCWhyisthedramaticchangebetweenGTE&NEC?GTE:NOstrategicintentandstrategicarchitectureNOcommonlyacceptedviewofevolvingITSBU:DecentralizationmakesitimpossibletofocusoncorecompetenciesWhyisthedramaticchangebetweenGTE&NEC?DistinctionbetweenGTE&NEC:NEC:aportfolioofcompetenciesGTE:apor

5、tfolioofbusinessesNEC:long-sighted(price/performanceofcurrentproducts)GTE:short-sighted(corecompetencies)TherealsourceofCA:management’sabilitytoconsolidatecorporate-widetechnologiesandproductionskillsintocompetenciesWhatisCoreCompetence?CoreCompetenceCoreProductionEndProductionHondaCarsManufact

6、uringOfenginesWhatisCoreCompetence?CollectivelearningintheorganizationTechnologyintegrationEmbedtechintoproductviateamwork&valuedeliveryCommunication,involvement&commitmenttoworkingacrossboundariesHowtoidentifyCoreCompetence?3criteriaCCprovidespotentialaccesstoawidevarietyofmarketsCCshouldmakea

7、significantcontributiontotheendproducts(customerbenefits)CCshouldbedifficultforcompetitorstoimitateWhatisCore/EndProducts?CoreProducts:ThecomponentsthatactuallycontributestothevalueofendproductsLinkagebetweenCoreCompetenceandendpr