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1、ARTICLEINPRESSInternationalJournalofIndustrialErgonomics36(2006)553–564www.elsevier.com/locate/ergonFundamentaldimensionsofaffectiveresponsestoproductshapesa,bKun-AnHsiao,Lin-LinChenaDepartmentofIndustrialDesign,Collegeofmanagement,ChangGungUniversity,259,W
2、en-Hua1stRd.,Kwei-Shan,Tao-Yuan333,TaiwanbDepartmentofIndustrialandCommercialDesign,NationalTaiwanUniversityofScienceandTechnology,43,KeelungRoad,Section4,Taipei106,TaiwanReceived18August2004;receivedinrevisedform27June2005;accepted1November2005Availableonli
3、ne24March2006AbstractOneofdesigners’importanttasksistoevokespecificaffectiveresponsesviathemanipulationofproductshapes.Inthisresearch,weinvestigatethestructureoftherelationshipbetweenproductshapesandaffectiveresponses.Weselectedthreeproductcategories—automobi
4、le,sofa,andkettle—representinglarge,medium,andsmallproducts,andconductedthreeparallelstudiestouncoverfundamentaldimensionsofaffectiveresponsestoproductshapes.Fromfactoranalysisresultsofthethreeproductcategories,wedistilledfourfundamentaldimensions,thetrendfa
5、ctor(T),theemotionfactor(E),thecomplexityfactor(C),andthepotencyfactor(P).Thesefundamentaldimensionsunderlyingaffectivejudgmentsofproductshapesprovideacommonframeworkforstudiesonaffectiveresponsestoproductshapes.Foreachofthefourdimensions,wealsoextractsignifi
6、cantshapefeaturesandfeaturelevelscalledthe‘‘significantshapefeatures’’(SSFs)thathighlycorrelatetospecificaffectiveresponses.RelevancetoindustryPsychologicalaspectsofergonomicshavebecomeincreasinglyimportantinthepursuitofproductsthatarenotonlysafeandefficient,bu
7、talsopleasurabletouse.Tounderstandtheperceptionsandpreferencesofconsumers,designcompaniesordesigndepartmentsoftenneedtoconductstudiesonaffectiveresponseselicitedbyproducts.Thisworkuncoversfourfundamentaldimensionsintheaffectivereactionstoproductshapes,whichc
8、ouldprovidethebasicsetofadjectivesforsuchaffectivestudies.Becauseeachproducthasitsuniquecharacteristics,thesetofadjectivesinsuchasurveyshouldincludeboththefundamentaldimensionsandadjectivestailo
