Lesson 1 -- Introduction to Sport Management (large)

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1、IntroductiontoSportManagementLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementSportManagementandtheIndustry•SportManagementisamultidisciplinaryfieldthatintegratesthesportindustryandmanagement•Thesportindustryisestimatedtogenerateapproximately$350to$400billion/yearLESM538

2、--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementTopicsofInteresttoSMPractitioners•Sportmarketing•Facilitymanagement•Futuredirectionsinsport•Organizationalmanagementstructures•Employmentperspectives•Fundraising•Management•Conflictresolutioncompetencies•Finance•Leadership•Econom

3、ics•Sportlaw•Sales•PersonnelmanagementLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementManagementPrinciplesAppliedtoSM•Goalofsportmanagers–gettingworkerstodowhatthemanagerwantsinanefficientandcost-effectivemanner•Managementtheoryevolvedthroughtwophases–scientificmanageme

4、nt–humanrelationsmovement•Today–useoforganizationalbehavior–studyandapplicationofthehumansideofmanagementLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementDefinition&History--ScientificManagement•Taylorism–workersshouldnotbedoingthesamejobdifferentways,butinsteadinthe“one

5、bestway”(mostefficientway)–managercangetworkerstoperformjobthe“bestway”byenticingthemwitheconomicrewards•i.e.,incentivesLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementDefinition&History--HumanRelations•HawthorneStudies–socialfactorsintheworkplacewereimportant–jobsatisf

6、actionandoutputdependedmoreoncooperationandafeelingofworth•MaryParkerFollett–effective,motivationalmanagementexistedinpartnershipandcooperationLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementDefinitionandHistory--OrganizationalBehavior•Studyandapplicationofhumansideofma

7、nagement•Dealingwithmodernchanges:–downsizing–globalization–informationtechnology–diversity•HumanResourcesislastingcompetitiveadvantageLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementFunctionalAreas•Sportmanagers