大综合考试-英语专业资料

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1、''Section1:Q1:1a.Albahaschosentofocusexclusivelyonthepremiumspiritsmarketratherthanprovidinglesssuperiorbrands.Albafocusonthreebenefitsofpremiumspiritsfirstlyiseasiertobuildbrandidentity.Secondlygainmoreprofits.Thirdlyishelpfultoachievegoals.Onlyfocusonpremiumpeoplehavethepotentialtocreateabran

2、didentityandawareness.Alba'sproductsarepremiumproducts.Albaallowsbuyerstohavecognitivedifferentiatedproductsasasymboltoreflecttheirsocialclassandsocialstatus,whichhelpsproductpositioning.Getmoreprofit.Alba'sproductsarehighprofitmarginsforluxurygoods.Thepricetheyselliscertainlymuchhigherthanitsc

3、ost.ThisprovesthatAlba'searningsarehuge.Albafocusedontheexcellenceofthebrandspiritistheeffectivenessandimplementationoftheobjectives.Itmakesstafftrainingmoreconcentrated,sothatthegoalcanberealizedmoreclearly.Employeesareonlyconcernedabouttheircontribution,givefullplaytotheirskillsandenthusiasmf

4、orthework.Albafocusontwodisadvantagesofpremiumspiritsaresufferhighrisksanddismisssomeopportunities.Albatopremiumproductswithhighrisktoenterthemarket.Albaonlyacommodityratherthanadifferentkindofgoodsagainstthespreadofrisk.Ifapolicyaimedatapremium,Albawilltakeallthenegativeeffects,itwillnotgetany

5、profit.Inthiscase,inRussiaandTurkey,therearerestrictionsontheadvertisingofhigh-endliquor.ThispolicywillreduceAlba'spersonalbrandawarenessaswellasthedeclineinAlba'sprofits.AnotherisAlbaveryprofessionalpremiumspiritsmaylosetheopportunity.Somecustomersaremorewillingtobuyordinaryspirits,premiumspir

6、itisasmallnumberofpeople'schoice.Albawassofocusedanddidnotconsiderthepeopleofallwalksoflife.Albamaysacrificesomeopportunitiesinthisrespect.1b.AnalyzepotentialconflictsthatAlbamayencounterwhenco-ordinatinggrowthwithitscorporatesocialresponsibilitycommitments.Thefirstpointistheconflictofthesenseo

7、fsocialresponsibilityandbusiness.Marketingandpromotionwaybysocialresponsibilityconstraints.Nottounderage''propaganda,sponsor,withoutauthorizationarehersenseofsocialresponsibilitycommitment.Inthecasethecompanyoperatesanoperatesanap