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1、ExtensiveandprofoundtraditionalChineseculture,hasalonghistory,tojusticeandhumanityasthecorederivedfromaself-madesystemvaluesystems,traditionsandculturalvaluesintelevisioncommercialsinthepenetrationoftelevisionadvertisinghaschangedpurelyaproductofeconomic
2、andsocialrole,whetheritisthewifeherhusband,children,parents,inaffectiononthetrivial.FromMelatonintoalcohol,mobilephones,toothpaste,washingmachines,washingpowdertomakeitaneducationalandadvocacytowardsthemelt,intothedirectionofentertainmenthasbecomeanewcul
3、turalforms. Nationaltelevisionadvertisingisanimportantfeatureisthestressbolsteringcreativity.Emotionalappealsandconsumerstobuygoodsrelatingtothesocialandpsychologicalneedsofmanyconsumerstosupporttheirbuyingdecisionsareemotionalmotivation,andmakingpurc
4、hasingdecisions,theyfeelthebrandthanthebrandofsuchfeaturesorattributesLearnmoreimportant.Manyadvertisersinthesalescompetition,nosignificantdifferencesbetweenthosewiththebrand,sincethedifferencebetweenrationaldifficulttoidentify,attractconsumerstoemotiona
5、lappealswillplayabetterrole.AnotherfeatureofthedomesticTVadvertisingistoreflectthegoodfaith.Credibilityisthecoreofargumentation,butalsothebasicrequirementsforcommercialactivity,thedomesticcontentoftelevisionadvertisingthisasafulcrum.Milk"Milklight"triple
6、advertising,"Sanlumilkpowder"securityguaranteesfresh.ChinaMobileadswithacriticalmoment,trusttheglobalpass,throughthethreestories:thelovemusicXiaoMeng,acompanyboss'sbusiness;June10,2002inVietnamofChinesetouristsindistressatsea.Chinesenationandforyourspiri
7、tualnourishmentoutofaculture,arespectforharmonyandunityofthebroad-mindedness.Ahappyfamily,harmony,nationalpeace,prosperity,nationalunity,unity,asthousandsofyearspeople'spursuitofapermanentgoal. China'sadvertisingreflectsthepeople'scommonnotionofagroup
8、:emphasizingwholeattachesgreatimportancetofamilyandfamilyties;andtheWestareareflectionoftheiradvertisingself-centeredculture,emphasizingtheroleoftheindividual'sindependenceandthemainbody,heavypersonalityZhangYang.Fromanaes
