Product Development

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1、ContentsPrefaceixPartIIntroduction.................................................11Keystonewproductsuccessandfailure.........................31.1Foodproducts–thebasisofinnovation.....................31.2Measuresofproductsuccessandfailure.....................101.3Keyfactorsinprod

2、uctsuccess...............................161.4Productdevelopmentprocess:thebasisforsuccess..........201.5Managingforproductsuccess...............................261.6Relatingtoconsumersandmarkets:thekeytoproductsuccess..............................................311.7Knowledgeofs

3、ociety,industryandtechnology..............321.8Productdevelopmentmanagementinthefoodindustry......361.9Basisandstructureofthebook..............................371.10References...................................................38PartIIKeyrequirementsforsuccessfulproductdevelopment4

4、32Developinganinnovationstrategy................................452.1Possibilitiesforinnovation...................................462.2Incorporatinginnovationintothebusinessstrategy..........592.3Buildinguptheinnovationstrategy..........................642.4Gettingtheinnovationstr

5、ategyright.........................692.5Focusingtheproductdevelopmentprogramme..............782.6Developingtheproductdevelopmentstrategy...............85viContents2.7Planningtheproductdevelopmentprogramme..............912.8References................................................

6、...933Theproductdevelopmentprocess................................953.1Productstrategy.............................................963.2Productdesignandprocessdevelopment....................1113.3Productcommercialisation...................................1183.4Productlaunchandeval

7、uation...............................1233.5Serviceinproductdevelopment.............................1303.6Whereistheproductdevelopmentprocessgoing?..........1443.7References...................................................1464Theknowledgebaseforproductdevelopment.................

8、..1494.1Technology,knowledgeandth