The-Infinite-Dial-2014-from-Edison-Research-and-Triton-Digital

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1、TheInfiniteDialOnlineMusicSocial2014RadioDiscoveryNetworkingPodcastingSmartphonesIn-CarMedia#infinitedial©2014EdisonResearchandTritonDigitalTheInfiniteDial2014#infinitedialMethodologyOverview•InJanuary/February2014,EdisonResearchconductedanationaltelephonesurveyo

2、f2,023peopleaged12andolder,usingrandomdigitdialingtechniques.•SurveyofferedinbothEnglishandSpanishlanguages.•Bothlandlinesandcellphoneswerecalled.•Dataweightedtonational12+populationfigures.•Thisisthe22ndstudyintheseriesdatingto1998.•Thesestudiesprovideestimateso

3、fdigitalplatformsandtheirimpactonthemedialandscapebasedonself-reportedconsumerbehaviorsandattitudes.©2014EdisonResearchandTritonDigitalOnlineDigitalandRadioMediaLandscapeOnlineRadioTheInfiniteDialInternetAccessand2014DigitalHouseholdTrends#infinitedial©2014Edison

4、ResearchandTritonDigitalMonthlyOnlineRadioAudienceApproachingHalfofAmericans%WhoHaveListenedtoOnlineRadioinLastMonthEstimated124Million47%45%39%34%27%27%21%20%21%17%16%15%200320042005200620072008200920102011201220132014Base:TotalPopulation12+OnlineRadio=Listening

5、toAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonlyontheInternet©2014EdisonResearchandTritonDigitalThree-Quartersof12-24sandHalfof25-54sListentoOnlineRadioMonthly%ByAgeGroupWhoHaveListenedtoOnlineRadioinLastMonth75%50%21%12-2425-5455+Onli

6、neRadio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonlyontheInternet©2014EdisonResearchandTritonDigitalOnlineRadioReachesEstimated94MillionWeekly%WhoHaveListenedtoOnlineRadioinLastWeekEstimated94Million36%33%29%22%17%17%12%12

7、%13%8%8%8%200320042005200620072008200920102011201220132014Base:TotalPopulation12+OnlineRadio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonlyontheInternet©2014EdisonResearchandTritonDigitalJustUnderTwo-Thirdsof12-24sListentoOn

8、lineRadioWeekly;MoreThanOneinThreeAge25-54%ByAgeGroupWhoHaveListenedtoOnlineRadioinLastWeek64%37%13%12-2425-5455+OnlineRadio=ListeningtoAM/FMradiostationsonlin