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1、BusinessStrategyReview,2003,Volume14Issue2pp8-10UpfrontbestpracticeBringingSWOTintofocusGeorgePanagiotousuggestsanimprovementonalong-standingstrategicplanningtool.Inarapidlychangingandhighlyrequirementsoftheirbusinessanalysiswaswidelydiscussedanddiversifiedworldcharacterisedbyen
2、vironments.Theseincludeseenasamajoradvanceinstrongdomesticandglobalstrengths,weaknesses,opportunitiesstrategicthinking.competition,organisationsstruggleandthreats(SWOT)analysis,whichtosurvive.PoliticalandeconomicmaywellbeusedmorethananyDeficienciesofSWOTanalysisupheavals,expandi
3、ngindustryothermanagementtechniqueintheDespiteitscatchyacronym,alongboundaries,competitiveactivities,processofdecisionmaking.historyofserviceandcontinuingco-operativeengagementsandusage,SWOTremainsrootedinvariedphilosophiesimposeaSWOTanalysisisconcernedwiththevagueness,reliesona
4、nover-multitudeofconstraintsthatfirmsanalysisofanorganisation’sinternalsimplifiedprocessandhashavetocopewith.andexternalenvironmentwiththeaimnumerouslimitations.ofidentifyinginternalstrengthsinContinuouslytransformingordertotakeadvantageofitsexternalWhenSWOTanalysiswasfirsttechn
5、ologies,deregulation,ever-opportunitiesandavoidexternal(andintroduced,thefieldofbusinessincreasingconsumerdemandsandpossibleinternal)threats,whilestrategywasinitsinfancyandsuchexpectationscausepressureandaddressingitsweaknesses.asimplisticanalysismayhavebeenplacecompaniesunderco
6、ntinuousperceivedtobeadequatetosatisfyriskanduncertaintywhenSWOTanalysisoriginatedfrombusinessappraisalrequirements.Butformulatingstrategies.ComplexeffortsatHarvardBusinessSchoolsincethenstrategicplanningandorganisationalinternalissues,toanalysecasestudies.Intheearlystrategyform
7、ulationhaveevolvedtoeffectiveapplication,1950s,twoHarvardbusinesspolicymoresophisticatedlevelstofacilitatecomplementarityandco-ordinationprofessors,GeorgeAlbertSmithJrcomplexrequirementsindecisionofresourcerequirements,pairedandCRolandChristensen,startedmaking.Giventhecomplexity
8、ofwithinternalpoliticsandtheneedtotoinvestigate
