Harvard.Business.Review.(2004-02)

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1、Clickheretovisit:NowAvailable!ExclusiveNewBenefitforHBRSubscribers:OnlineaccesstothepasttwelveissuesofHBR!Simplyselecttheissueyouwanttoaccessfromthedropdownmenuabove.MeasuringtheStrategicReadinessofHowtoHaveanHonestConversationIntangibleAssetsAboutYourBusinessStra

2、tegyRobertS.KaplanandDavidP.NortonMichaelBeerandRussellA.EisenstatWorseThanEnemiesLaunchingaWorld-ClassJointVentureKerryJ.SulkowiczJamesBamford,DavidErnst,andDavidG.FubiniGettingITRightCharlieS.FeldandDonnaB.StoddardTheHBRListTheHBRList:BreakthroughIdeasfor2004IsY

3、ourCompanyReadytoGo?MeasuringtheStrategicReadinessofIntangibleFromtheEditorBestPracticeAssetsRobertS.KaplanandForStrategy,theReadinessIsAllTurningGadfliesintoAlliesDavidP.NortonThomasA.StewartMichaelYazijiForethoughtPanelDiscussionGetyourHBRSubscriberAlertBooksinB

4、riefOptArtistsDonMoyer>

5、ClickHereHBRCaseStudyAlsointhisIssueGiveMyRegretstoWallStreetThenextissueofHBRMarkL.FrigoandJoelLitmanLetterstotheEditoronlinewillpostonthe1stofthemonth.ManagingYourselfExecutiveSummariesSuccessThatLastsReprintsandSubscriptionsLauraNashandH

6、owardStevensonAboutHBRCopyright©2004HarvardBusinessSchoolPublishing.Allrightsreserved.Clickheretovisit:>

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8、February2004>MeasuringtheStrategicReadinessofIntangibleAssets>

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12、maryIntangibleAssetsAreal—andrevolutionary—opportunityliesinstudyingandassessinghowwellpreparedacompany’speople,systems,andculturearetocarryoutTheStrategyMapitsstrategy.HumanCapitalReadinessatConsumerBankbyRobertS.KaplanandDavidP.NortonSevenBehaviorsforTransformat

13、ionHowvaluableisacompanyculturethatenablesemployeestounderstandandbelieveintheirorganization’smission,vision,andcorevalues?What’sthepayofffrominvestinginaknowledgemanagementsystemorinanewcustomerdatabase?Isitmoreimportanttoimprovetheskillsofallemployeesorfocusonth

14、oseinjustafewkeypositions?RobertS.Kaplan(rkaplan@hbs.edu)istheMeasuringthevalueofsuchintangibleassetsistheholygrailofaccounting.Employees’MarvinBowerPro